Executive Memo | Luxury Has a Pricing Problem. What Now?
Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.
![Executive Memo | Luxury Has a Pricing Problem. What Now?](https://img.businessoffashion.com/resizer/v2/5HIDM6CMKZDVDNUXAMYQDWHKME.png?auth=7da0e88ffb207be66f52d06de918a3966851acfde00c7767d9175684beb00f49&smart=true&width=2604&height=3904#)