GloRilla and Latto’s "Procedure" Channels 'Set It Off'-Inspired Heist Energy
GRAMMY-nominated rapper and CMG signee GloRilla has unveiled her latest music video, "PROCEDURE," featuring fellow Grammy-nominated Atlanta rapper Latto. Directed by the legendary Benny Boom, the cinematic visual reimagines the iconic ‘90s film Set It Off, delivering a high-energy, modern take on the cult classic.In the video, GloRilla and Latto mastermind a daring bank heist, only for GloRilla to be jolted awake by a phone call from her mother - played by Set It Off star Vivica A. Fox - revealing it was all just a dream."PROCEDURE" made its broadcast premiere across MTV Live, MTVU, Yo! MTV, BET Jams, BET Hip Hop and lit up the Paramount Times Square billboards, cementing its impact on the music scene.Coinciding with the video's release, GloRilla has announced The GLORIOUS Tour, named after her widely acclaimed debut album. Kicking off in March 2025, the tour will hit major cities across the U.S. General on-sale tickets are available now at GloRilla’s official website.Read more at Hypebeast
GRAMMY-nominated rapper and CMG signee GloRilla has unveiled her latest music video, "PROCEDURE," featuring fellow Grammy-nominated Atlanta rapper Latto. Directed by the legendary Benny Boom, the cinematic visual reimagines the iconic ‘90s film Set It Off, delivering a high-energy, modern take on the cult classic.
In the video, GloRilla and Latto mastermind a daring bank heist, only for GloRilla to be jolted awake by a phone call from her mother - played by Set It Off star Vivica A. Fox - revealing it was all just a dream.
"PROCEDURE" made its broadcast premiere across MTV Live, MTVU, Yo! MTV, BET Jams, BET Hip Hop and lit up the Paramount Times Square billboards, cementing its impact on the music scene.
Coinciding with the video's release, GloRilla has announced The GLORIOUS Tour, named after her widely acclaimed debut album. Kicking off in March 2025, the tour will hit major cities across the U.S. General on-sale tickets are available now at GloRilla’s official website.
