How Going to Commercial During the Super Bowl Works
TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, network producers and on-field officials.
![How Going to Commercial During the Super Bowl Works](https://static01.nyt.com/images/2025/02/08/multimedia/SB-NFL-COMMERCIALS-01-flvt/SB-NFL-COMMERCIALS-01-flvt-mediumSquareAt3X.jpg?#)
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