Images of the Day: ‘Game. Set. Goose.’ Melbourne passengers flock to Grey Goose tennis promotion
With a tagline of ‘Game. Set. Goose.’ the airport campaign brought one of the world’s great sporting events to life in-store, featuring cool blue visuals, Australian Open bottle tags and plenty of chilled Grey Goose samples served with Jannik Sinner-like pace.
Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
AUSTRALIA. Our images today, courtesy of Bacardi Global Travel Retail Brand Marketing Manager Grey Goose & St Germain Alice Di Emanuele on LinkedIn, showcase a compelling high-profile Grey Goose promotion with Lotte Duty Free at Melbourne Airport during the recent Australian Tennis Open (6-26 January).
The campaign formed part of a collaboration between the Australian Open and Grey Goose, the event’s Official Vodka Partner.
To celebrate the alliance, the Grey Goose Lemon Ace cocktail (Grey Goose original vodka, passionfruit syrup and sparkling lemonade, served over ice and garnished with a lemon ball and fresh mint) debuted at the Australian Open, not surprisingly perhaps proving a smash hit.
With a tagline of ‘Game. Set. Goose.’ the airport campaign brought one of the world’s great sporting events to life in-store, featuring cool blue visuals, Australian Open bottle tags and plenty of chilled Grey Goose samples served as faultlessly as a Jannik Sinner ace.
Great images of an outstanding campaign that no doubt brought plenty of net gains and had customers flocking to the store. 
