Marriott’s Sheraton enters Al Khobar, strengthening Saudi presence

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Marriott International is bringing its Sheraton brand to Al Khobar for the first time, through a partnership with Aleph Hospitality and Ashaad Company. The 580-room Sheraton Al Khobar Al Hamra, set to open near Al Shbaily Mall, will cater to the growing demand for business and leisure travel in Saudi Arabia’s Eastern Province.

With easy access to the King Fahd Causeway, linking Saudi Arabia and Bahrain, the hotel will feature three distinct dining concepts, state-of-the-art wellness facilities, and expansive event spaces designed for corporate meetings and social gatherings.

“Sheraton has a strong legacy in the Kingdom, and we are excited to expand its footprint in Al Khobar,” said Chadi Hauch, Regional VP of Lodging Development, Marriott International. Meanwhile, Ali bin Mohammed Al Ali, Chairman of Ashaad, emphasized the project’s alignment with Saudi Arabia’s growing tourism and hospitality sector.

Aleph Hospitality, the largest independent hotel management firm in the Middle East and Africa, will oversee operations. The Sheraton Al Khobar Al Hamra is expected to reinforce the city’s reputation as a key commercial and tourism hub.

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