SAS Shares Tidbits About EuroBonus Millionaires!

SAS had an exciting and unique promotion last fall to get EuroBonus members to fly on most SkyTeam member airlines by offering them up to a million bonus miles (read more here)!

SAS went through an alliance change last fall from Star Alliance to SkyTeam once the Air France – KLM took a stake and has the option to increase their share in a few years (read more here).

You can access SAS here.

My Friend’s EuroBonus Millionaire Journey!

A friend completed this challenge and received his million miles. He wrote a comprehensive report about his experiences.

REPORT: How I Flew 53,691 Miles in Under Two Months to Achieve EuroBonus ‘Millionaire’

SAS EuroBonus Millionaire Points Have Posted!

EuroBonus Millionaire Tidbits:

It had 42 718 sign-ups in total where 6 886 (16%) enrolled after campaign started.

Member stats:

• 900+ Millionaires
• 722 (78%) enrolled after campaign started
• Male 70%, Female 30%
• Most people were in the age group 30-39 and avg age is 40 years old
• Oldest person is 73 from US and we have 12 people under the age of 18, where the youngest is 4 years old from Japan
• Basic 77%, Silver 8%, Gold 12%, Diamond 2%
• Newest member enrolled 16th of December and oldest 5th of May 1992
• 85% of the millionaires have been a member for under 2 years
• The average millionaire visited 4 continents, 17 countries and 23 airports:
  • SAS was the airline flown by most
  • All millionaires visited China at some point
  • 92% of all flights where in Economy
  • 9 people visited 6 continents (Africa, Asia, South America, North America, Europe, Oceania) while 22% visited at least 5 of them.

Where do EuroBonus Millionaires come from?

Conclusion

This truly was a unique promotion that got members talking about it, and also some participating who didn’t have their fall travel schedule firmed up as I did.

It is fascinating to see where these EuroBonus millionaires mostly come from, and they are not SAS core markets, and it makes you wonder who are those with North Korean addresses.

More than half of those who successfully completed this challenge came from South Korea, China, and Taiwan, but only 102 were from Sweden, Norway, and Denmark.

The person who started the millionaire journey on December 16 certainly must have had everything set up to the T for them to have completed this by the end of the month.’

What do you think of these EuroBonus millionaire stats? Please comment below.

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