Gulf Pacific teams up with luxury fashion house Nana Jacqueline to drive travel retail expansion
Since its 2019 debut in China, the brand has grown significantly, expanding into the UK, Korea, Japan and Australia, while the USA has emerged as its largest market.
Gulf Pacific, the newly created company formed by travel retail veteran and former Foreo executive Gary Leong, has added Nana Jacqueline to its brand portfolio.
The alliance represents a strategic move that aims to redefine the travel retail experience for social media-savvy, trend-conscious young buyers, Gulf Pacific noted.
Created to help businesses capture opportunities in the channel, Gulf Pacific provides comprehensive services across retail, branding, media, manpower solutions and F&B.
Founded in 2013 by Nana Li and Jacqueline Zhang, Nana Jacqueline offers vintage-inspired, feminine designs, favoured by global celebrities such as Blackpink, Ariana Grande, Kendall Jenner, Hailey Bieber, Yoyo Cao, Yifei Liu, Mi Yang and Lusi Zhao.
Since its 2019 debut in China, the Los Angeles-based luxury fashion label has grown significantly, expanding into the UK, Korea, Japan and Australia, while the USA has emerged as its largest market.
Nana Jacqueline achieved notable success on Revolve, a popular platform among Millennial and Gen Z shoppers, and has been featured in over 500 prestigious publications such as Vogue, Elle and Harper’s Bazaar.
Gulf Pacific Founder Gary Leong said: “It is an immense pleasure to be collaborating with Nana Jaqueline and its founders, and a fantastic way to kick off 2025. This marks a significant and innovative move in travel retail as Gulf Pacific aims to break new ground by bringing highly sought-after womenswear to the market.”
As consumer behaviours quickly evolve, this collaboration highlights the need for retailers to cater to the modern, independent generation that embraces fashion experimentation and global travel, whether for leisure or business, Gulf Pacific noted.
Leong added: “We see this reflected in the brand’s philosophy of creating fresh and trendy ready-to-wear pieces, jewellery and accessories for the moment that caters to the urban Gen Z lifestyle.”
Nana Jacqueline commented: “We are excited for this new chapter and look forward to expanding our brand into emerging channels like travel retail with Gulf Pacific’s industry insights and expertise, to capture a new segment of young jet-setters.
“Nana Jacqueline is more than just a brand, it is about creating a romantic lifestyle that empowers girls to explore the possibilities of enchantment in everyday life. Through our pieces, women can bravely and confidently redefine beauty on their own terms.”
The brand frequently hosts high-profile events in New York, Los Angeles, London and Shanghai, drawing fashion elites and influencers wearing its latest collections.
A Nana Jacqueline dress worn by Chinese actress and singer Lusi Zhao at a Guerlain event gained significant visibility, selling over 3,000 units and becoming a multi-million-yuan bestseller.
Actress Yifei Liu also wore a Nana Jacqueline outfit on New Year’s Eve 2024, posting it on Weibo. The look received 600,000 likes, driving sales of 1,000 units in one month and generating CNY3 million (US$400,000) in revenue. 
