Rémy Martin welcomes the Year of the Snake with Moodie Davitt homepage makeover
The colourful makeover celebrates Rémy Martin’s limited-edition Year of the Snake collection with Huang Yuxing, brought to life in the channel via a vibrant animation campaign.
Rémy Martin is celebrating Lunar New Year, the Year of the Snake, with a striking makeover of The Moodie Davitt Report desktop homepage, along with an elegantly curated treatment of our mobile website.
The makeover celebrates Rémy Martin’s limited-edition collection with contemporary Chinese artist Huang Yuxing. Huang has created an exclusive artwork called ‘Majestic Serpentine’, which uses symbolic motifs inspired by the Year of the Snake.
As reported, the Rémy Martin x Huang Yuxing collaboration introduces collectible presentations of Rémy Martin XO and CLUB Cognacs, packaged in colourful, festive designs.
The collection is supported by immersive activations at key airport locations, including Singapore, Hong Kong, Macau, Taiwan, Tokyo, Dubai, Sydney, Auckland, Istanbul and Los Angeles.
The Lunar New Year airport activations feature dynamic displays reflecting Huang’s designs alongside gamification elements such as the Year of the Snake Arcade Game, nosing and tasting sessions, and a digital palm-reading activity.
Seasonal gifting options include decanter personalisation, themed gift bags and branded red Hongbao envelopes (traditionally given during Lunar New Year). The gift bags are decorated with Rémy Martin x Huang Yuxing limited-edition illustrations.
The Lunar New Year campaign highlights Rémy Cointreau Global Travel Retail’s commitment to maintaining the Rémy Martin brand’s momentum in the channel after its landmark 300-year celebrations in 2024.
“Cognac, a symbol of quality and prestige, is a popular choice with Chinese travellers seeking luxury Lunar New Year gifts for loved ones,” commented Rémy Cointreau CEO Global Travel Retail Fida Bou Chabke.
“Therefore, this period is a golden opportunity for us to maximise brand awareness and relevance – and to consolidate the House of Rémy Martin as the Cognac brand of choice for these key festivities.
“Importantly, with this innovative and vibrant Rémy Martin x Huang Yuxing gift collection and associated activation programme, we also see a lucrative investment opportunity to attract younger consumers and encourage them to discover our exceptional portfolio.
“Combining heritage, craftsmanship and contemporary design, these distinctive limited editions are sure to resonate with both Cognac enthusiasts and new customers,” she added.
Majestic Serpentine: A tribute to nature and renewal
Huang’s Majestic Serpentine artwork encapsulates themes of fortune, authority and renewal. A mythical serpent winds through a vibrant landscape inspired by the terroir of Grande and Petite Champagne, where Rémy Martin sources its grapes.
The flowing river symbolises a legacy of eaux-de-vie from the two regions of Cognac, prized for their elegance and ageing potential.
Jewel-toned hues represent the rich aromas of Rémy Martin’s Cognacs, while the serpent’s upward motion reflects the maison’s forward-looking philosophy.
The Rémy Martin XO’s outer packaging features a winding serpent motif that reflects the artist’s Majestic Serpentine artwork, while sliding open it reveals a decanter adorned with multi-hued elements of the same design.
Rémy Martin XO, crafted by Cellar Master Baptiste Loiseau, blends eaux-de-vie exclusively from the Grande and Petite Champagne crus.
Rémy Martin CLUB has been redesigned with a colourful update inspired by Huang Yuxing’s Majestic Serpentine artwork. The festive packaging, featuring a wraparound multi-coloured design, targets a younger generation of collectors in Asia. 
