Will Travelers Pay More for Green Trips? That's Not What Booking Holdings' CEO Is Seeing

Reducing emissions remains a critical issue in Europe's tourism strategy. It’s a steep challenge, but bringing everyone together to debate it can't be a bad idea. -Darin Graham

Feb 6, 2025 - 22:20
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Will Travelers Pay More for Green Trips? That's Not What Booking Holdings' CEO Is Seeing
Skift Take: Reducing emissions remains a critical issue in Europe's tourism strategy. It’s a steep challenge, but bringing everyone together to debate it can't be a bad idea. -Darin Graham

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