Craft distiller Four Pillars partners with Lotte Duty Free in Singapore Changi pop-up
The Terminal 4 Fountain Bar activation has been extended over the Chinese New Year period and will run through to March.
SINGAPORE. Craft distiller Four Pillars has partnered with Lotte Duty Free in a pop-up at Singapore Changi Airport.
Kicking off in November, the activation in the Terminal 4 Fountain Bar was extended to run over the Chinese New Year period and through to March.
Four Pillars – based in Yarra Valley, Australia – was acquired by global beverage company Lion in 2023 and won the International Wine and Spirits Competition’s International Gin Producer of the Year award in 2019, 2020 and 2023.
The Singapore Changi activation offers travellers the chance to buy and sample Four Pillars gins and three bespoke cocktails highlighting the brand’s core range: Rare Dry Gin in a Rare Dry G&T; Bloody Shiraz Gin in a Bloody Shiraz Fizz; and Fresh Yuzu Gin in a Yuzu Highball.
Four Pillars Head of Asia Karan Tuli said: “We are thrilled our first-ever HPP activation with Lotte Duty Free at Changi Airport has been such a huge success.
“This activation marks a significant milestone in our collaboration, and we are confident that it will not only enhance the experience for our customers but also drive mutual growth for our businesses. We look forward to leveraging this exciting opportunity to showcase our commitment to innovation and excellence in the duty-free channel.”
The pop-up features a Gin Shop highlighting the Four Pillars core range, including the Australian ‘cult-favourite’ Bloody Shiraz Gin, made with Yarra Valley Shiraz grapes steeped in Rare Dry Gin.
The Gin Shop also offers ‘Made From Gin’ products, including Four Pillars Orange Marmalade, created from the oranges used in Rare Dry Gin distillations. 
