Hotels + OTAs: A Love&Hate Relationship That Needs to Change
Online travel agents (OTAs) have been made the arch&enemy of hotel direct bookings – a narrative we’ve seen across the sector due to the volume of bookings and high commission costs they command. But if hotels can reframe their thinking, OTAs are a powerful and positive part of the Find, Book, and Grow strategy.
Online travel agents (OTAs) have been made the arch&enemy of hotel direct bookings – a narrative we’ve seen across the sector due to the volume of bookings and high commission costs they command. But if hotels can reframe their thinking, OTAs are a powerful and positive part of the Find, Book, and Grow strategy.
