Instead of Flattening Abs, the Miu Miu Gymnasium Will Squash Sneakers

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Feb 5, 2025 - 20:42

Instead of Flattening Abs, the Miu Miu Gymnasium Will Squash Sneakers

Miu Miu, still the hottest brand in fashion two years running, has already conquered the world. Now, Miu Miu is crisscrossing continents in a sort of intercontinental victory lap, dressed up as a showcase for sporty items sourced from the luxury label's Spring/Summer 2025 collection.

As such, you won't be toning your abs or practicing cardio at the Miu Miu Gymnasium.

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The only thing you'll be sweating is the prices: The Miu Miu Gymnasium is a short-lived series of pop-up stores hosting a curated selection of SS25 goods and Miu Miu classics, like hot librarian glasses, sporty polo shirts, and many miniscule shorts.

But that's the flavor of Miu Miu that you can find basically anywhere. Delicious, to be sure, but not an event.

Miu Miu Gymnasium is an event. Only there will you be able find a special edition of the Miu Miu Pocket bag and backpacks.

Additionally, that giant (but still flat) Miu Miu Boxeur sneaker will only ever be available in-person at the Miu Miu Gymnasium stores, though it'll always be shoppable online.

It'll be one of many squashed sneakers available, including the new-season Miu Miu Gymnasium sneaker, a $1,050 in-line low-top imbued with much of the same energy as Miu Miu's collaborative New Balance shoes and already released through Miu Miu's website and stores. (No New Balances at the Miu Miu Gymnasium, it seems)

The Miu Miu Gymnasium will also debut the Miu Miu Custom Studio, a service that allows shoppers to affix charms, laces, and all sorts of exquisite little doodads to new Miu purchases. The Custom Studio will eventually rollout online and at Miu Miu's global flagships.

The only downside for true believers (Miu believers?) is that the Miu Miu Gymnasium will only make stops in Japan, China, Hong Kong, and Korea through early March. But is a Western outpost that far off? Miu Miu is kind of a big deal, after all.

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