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Polestar CEO says the brand’s tech makes the US a “great market for us”
Polestar is bringing ahead its compact SUV, the Polestar 7.
In a move that will no doubt upset some of the more... orderly minded out there, Polestar is temporarily deviating from its otherwise most logical naming convention. Instead of giving its cars numbers based on some theoretical measurement of performance or their position in the showroom hierarchy, the numbers are chronological. Polestar 1 was the first, then Polestar 2, and so on.
That remains true for the last couple of Polestars we drove—the big Polestar 3 SUV and the slightly smaller, slightly cheaper, Porsche Macan-rivaling Polestar 4. And later this year we should see the Polestar 5. But then it will jump to the Polestar 7, a new compact SUV, which undoubtedly has more sales potential than the drop-top Polestar 6 two-seater, no matter how sharp that car might end up looking.
"I brought in and changed the sequence, because I wanted to bring in the Polestar 7 because I think it's an important car," explained Michael Lohscheller, who became Polestar's CEO last fall.
