RACER's The Creative Drive podcast: Jim Liaw

We sit down with Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift. In this interview, Jim shares insights into his journey from establishing Formula Drift to leading PRI, discussing the marketing, evolution of motorsports and the industry’s future. Don’t miss this engaging conversation with a key figure in the racing world which took place at the PRI Show in Indianapolis in December of 2024.