BLAST partners with Alienware for the BLAST.tv Austin Major 2025

Esports tournament organiser BLAST has partnered with Dell gaming tech brand Alienware for one of the biggest tournaments in the Counter-Strike scene, the BLAST.tv Austin Major.

The deal sees Alienware become the official PC, laptop and monitor sponsor for the BLAST.tv Austin Major, taking place from June 19th-22nd, 2025 at the Moody Center in Austin, Texas.

Alienware will be providing 500Hz gaming monitors during the tournament to be used by all teams invited and qualified. Furthermore, Alienware will also have activities alongside the brand’s long-time partner, Team Liquid, for fans attending the Austin Major

The gaming tech brand will also have on-site fan activations, where fans will be able to have a hands-on experience with Alienware tech, including the large Laptop featured back in the Austin major launch event.

Finally, the sponsorship means that Alienware will be featured across BLAST’s broadcasts and livestreams, featuring physical and digital branding.

“For nearly 30 years, Alienware has pushed the boundaries of gaming innovation,” stated Matt McGowan, General Manager of Alienware. “That’s why we’re beyond hyped to team up with BLAST as the Official PC, Laptop, and Monitor sponsor of the BLAST.tv Austin Major, especially with the event taking place right here in our own backyard.

“This event is a landmark moment for Counter-Strike fans, and Alienware isn’t just bringing high-performance gear. We’re bringing the passion, the grind, and the Texas-sized energy that make this a major moment in esports.”

The BLAST.tv Austin Major is one of the biggest Counter-Strike tournaments held this year. In total, 32 teams will compete for a lion’s share of the $1.25m (~£967,900) prize pool.

BLAST have brought on board multiple brands in both sponsorships and partnerships for the Austin Major. While Alienware is the latest sponsor announced, it has also partnered with sports fantasy companies such as Underdog.

Leo Matlock, Chief Business Officer at BLAST, added: “Alienware is one of the biggest brands synonymous with gaming and esports and we’re thrilled to be teaming up with a brand that matches the prestige and scale of the BLAST.tv Austin Major.”