Bottega Veneta Celebrates 50 Years of Intrecciato With a Celebrity-Filled Campaign

Bottega Veneta marked a milestone this week with the launch of its "Craft Is Our Language" campaign that marks a deeply intentional (and celebrity-studded) ode to 50 years of its iconic signature: the Intrecciato leather weave.

First introduced in 1975, the latticework design has transcended trend to become a living symbol of the house’s soul—one rooted in craft, collaboration, and quiet sophistication. Shot by British photographer Jack Davison, styled by Robbie Spencer, and choreographed by Lenio Kaklea, the craft-focused campaign is more than a tribute to tradition, but it’s, above all, a manifesto. The campaign explores craft not just as a way of making, but as a means of communicating: hands build, connect, express, and weave.

Across a striking series of stills and short films, the campaign features Bottega Veneta artisans in dialogue with a diverse cast spanning art, film, music, fashion, literature, and sport. This includes celebrities like Zadie Smith; Tyler, The Creator; Julianne Moore; Stray Kids' I.N.; Jack Antonoff; Shu Qi; and more.

Click through the gallery below to see select celebrity-fronted images from the campaign.

Former Bottega Design Director Edward Buchanan—the mind behind the house’s first ready-to-wear line in the '90s—also features in a spot in the campaign, speaking not only to the legacy of the brand but to the living thread that runs through its community of makers and creatives.

More than material, Intrecciato is a symbol of interconnection and collective craftsmanship—qualities the house has championed since its founding by artisans in 1966. Bottega Veneta has never relied on overt branding or loud monograms. Intrecciato is the brand. The weave moves with the body, evolves with time, and adapts to the wearer’s life. It’s this quiet adaptability that makes it unmistakable and eternal.

"Craft Is Our Language" also draws inspiration from Bruno Munari’s 1963 book Supplement to the Italian Dictionary—a visual catalogue of Italian hand gestures. Referencing this shared physical language, the campaign features short films where artisans engage with figures like Barbara Chase-Riboud, Thanaerng, and Terrance Lau in a tactile exchange of gestures that cross borders and languages.

Watch the campaign video below.

To extend the celebration, Bottega will release a book in September featuring 50 hand gestures—forming a conceptual “dictionary” of the house’s language, values, and craft. A second chapter of campaign visuals and films will accompany the release, featuring more global talents. In an industry often preoccupied with the new, "Craft Is Our Language" serves as a reminder that true innovation comes from honoring what lasts.