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Join Johnnie Walker and HypeGolf For An Augusta Watch Party Takeover
The 2025 Masters Tournament at Augusta National Golf Club is in full swing. Johnnie Walker is celebrating this year’s first major, held April 7 – April 13, with an immersive viewing party blending the sport’s rich heritage with a new frontier of players and enthusiasts enriching its legacy. The anticipated Augusta Watch Party will be held on April 11 at Five Iron Golf — one of the premier virtual golf destinations injecting new energy into golf's environment. Embracing the progressive, inclusive spirit leading the next generation of golfers to the fore, Johnnie Walker invites you to experience the Masters Tournament in a refreshing atmosphere, featuring good vibes, great cocktails, tournament-inspired bites and memorable giveaways.Toast to the tradition and sportsmanship steeped in the Masters since the inaugural 1934 Augusta National Invitation Tournament. Rounds of virtual golf, music and a lively guest experience replete with savory entrees and craft drinks will build excitement for this year’s showdown between the world’s finest professional golfers. Signature cocktails, like The Keep Walking 18 — a light and bright concoction of Johnnie Walker Black Label, fizzy ginger, lime and rose notes — and the Johnnie Lemonade — an effervescent twist on the classic summer beverage — will top off the festivities alongside TV viewing of Day 2 of the tournament.The brand's nostalgic summer competition, harkening back to 1926, is back to reward players who sink an ace with an exclusive Johnnie Walker Blue Label-Inspired Sunday Golf Bag. The commemorative item — designed by Devereux Golf, led by brothers Robert and Will Brunner — showcases bold craftsmanship and design elements that honor the tradition of the game in a contemporary style. For lucky winners, their name, the date and the course of their hole-in-one challenge will be embroidered on the special keepsake.During the event, attendees will also have the chance to view and shop the collaborative Keep Walking Collection, developed in partnership with Devereux Golf. The collection, timed to the WM Phoenix Open, emulates the Scottish countryside with nods to both heritage and modernity through Devereux’s streetwear-infused lens. As the first-ever Scotch whisky of the WM Phoenix Open, Johnnie Walker continues to foster lasting relationships honoring the sport’s historical frame while spotlighting a diverse player base on a global scale. Commemorating a new frontier of golf, the brand tees up for the biggest tournament of the year with exciting activations on the horizon for new and longtime fans.Golf lovers twenty-one and older interested in attending the upcoming party can RSVP by visiting this link. Visit Devereux’s website to shop the Keep Walking Collection, and stay tuned on Hypegolf to see more from Johnnie Walker during key moments on the golf calendar.JOHNNIE WALKER Blended Scotch Whisky. Imported by Diageo, New York, NY. Please drink responsibly.Johnnie Walker Augusta Watch PartyWhere: Five Iron Golf Herald SquareAddress: 883 6th Ave. New York, New YorkTime: 5:00 p.m. EST — 9:00 p.m ESTClick here to view full gallery at Hypebeast
The 2025 Masters Tournament at Augusta National Golf Club is in full swing. Johnnie Walker is celebrating this year’s first major, held April 7 – April 13, with an immersive viewing party blending the sport’s rich heritage with a new frontier of players and enthusiasts enriching its legacy. The anticipated Augusta Watch Party will be held on April 11 at Five Iron Golf — one of the premier virtual golf destinations injecting new energy into golf's environment. Embracing the progressive, inclusive spirit leading the next generation of golfers to the fore, Johnnie Walker invites you to experience the Masters Tournament in a refreshing atmosphere, featuring good vibes, great cocktails, tournament-inspired bites and memorable giveaways.
Toast to the tradition and sportsmanship steeped in the Masters since the inaugural 1934 Augusta National Invitation Tournament. Rounds of virtual golf, music and a lively guest experience replete with savory entrees and craft drinks will build excitement for this year’s showdown between the world’s finest professional golfers. Signature cocktails, like The Keep Walking 18 — a light and bright concoction of Johnnie Walker Black Label, fizzy ginger, lime and rose notes — and the Johnnie Lemonade — an effervescent twist on the classic summer beverage — will top off the festivities alongside TV viewing of Day 2 of the tournament.
The brand's nostalgic summer competition, harkening back to 1926, is back to reward players who sink an ace with an exclusive Johnnie Walker Blue Label-Inspired Sunday Golf Bag. The commemorative item — designed by Devereux Golf, led by brothers Robert and Will Brunner — showcases bold craftsmanship and design elements that honor the tradition of the game in a contemporary style. For lucky winners, their name, the date and the course of their hole-in-one challenge will be embroidered on the special keepsake.
During the event, attendees will also have the chance to view and shop the collaborative Keep Walking Collection, developed in partnership with Devereux Golf. The collection, timed to the WM Phoenix Open, emulates the Scottish countryside with nods to both heritage and modernity through Devereux’s streetwear-infused lens. As the first-ever Scotch whisky of the WM Phoenix Open, Johnnie Walker continues to foster lasting relationships honoring the sport’s historical frame while spotlighting a diverse player base on a global scale. Commemorating a new frontier of golf, the brand tees up for the biggest tournament of the year with exciting activations on the horizon for new and longtime fans.
Golf lovers twenty-one and older interested in attending the upcoming party can RSVP by visiting this link. Visit Devereux’s website to shop the Keep Walking Collection, and stay tuned on Hypegolf to see more from Johnnie Walker during key moments on the golf calendar.
JOHNNIE WALKER Blended Scotch Whisky. Imported by Diageo, New York, NY. Please drink responsibly.
Johnnie Walker Augusta Watch Party
Where: Five Iron Golf Herald Square
Address: 883 6th Ave. New York, New York
Time: 5:00 p.m. EST — 9:00 p.m EST
Click here to view full gallery at Hypebeast
