A$AP Rocky's First Ray-Ban Campaign As Creative Director Is Homegrown in Harlem
SummaryA$AP Rocky has officially lifted the veil on his Wayfarer Puffer frames after showing off the sunglasses at the Met Gala and Cannes Film FestivalRocky also revealed his first campaign as Creative Director to commemorate the release, casting a lineup of local models from his hometown Harlem streets to front the campaign alongside himThe glasses land in shades of red, pink, black, blue, green, and yellow and retail for $202 USDWhen A$AP Rocky was appointed as Ray-Ban's first-ever creative director back in February, it seemed like a logical level-up for the eyewear aficionado rapper.After unveiling the "Black Out Collection" as his debut delivery in the role, Rocky fixated on Ray-Ban's signature Wayfarer silhouette, stepping out to this year's Met Gala in a one-of-a-kind version of the "Wayfarer Puffer" sunglasses featuring an 18-karat gold logo, natural diamonds, and gemstones. He followed up the next week with a similar one-of-one Wayfarer pair for his Red Carpet walk at the Cannes Film Festival. View this post on InstagramA post shared by Ray-Ban (@rayban) At long last, Ray-Ban and Rocky have officially unveiled the Wayfarer Puffer and its Harlem-shot campaign. An encapsulation of the rapper's culture, community and personal style, the shoot features a street-cast of local artists and neighbors donning the inflated frames on the blocks Flacko grew up on; a visual testament to the silhouette's tagline: "Rooted in Harlem. Designed for the world.”While the Wayfarer Puffers don't exactly land in 18-karat gold or emblazoned with natural diamonds, they instead land in a sleek selection of polished hues, including red, blue, pink, yellow, green, black, and white. Each pair runs for a price of $202 USD.Peep Rocky's first creative-directed Ray-Ban campaign in the gallery above.Click here to view full gallery at Hypebeast
Summary
- A$AP Rocky has officially lifted the veil on his Wayfarer Puffer frames after showing off the sunglasses at the Met Gala and Cannes Film Festival
- Rocky also revealed his first campaign as Creative Director to commemorate the release, casting a lineup of local models from his hometown Harlem streets to front the campaign alongside him
- The glasses land in shades of red, pink, black, blue, green, and yellow and retail for $202 USD
When A$AP Rocky was appointed as Ray-Ban's first-ever creative director back in February, it seemed like a logical level-up for the eyewear aficionado rapper.
After unveiling the "Black Out Collection" as his debut delivery in the role, Rocky fixated on Ray-Ban's signature Wayfarer silhouette, stepping out to this year's Met Gala in a one-of-a-kind version of the "Wayfarer Puffer" sunglasses featuring an 18-karat gold logo, natural diamonds, and gemstones. He followed up the next week with a similar one-of-one Wayfarer pair for his Red Carpet walk at the Cannes Film Festival.
At long last, Ray-Ban and Rocky have officially unveiled the Wayfarer Puffer and its Harlem-shot campaign. An encapsulation of the rapper's culture, community and personal style, the shoot features a street-cast of local artists and neighbors donning the inflated frames on the blocks Flacko grew up on; a visual testament to the silhouette's tagline: "Rooted in Harlem. Designed for the world.”
While the Wayfarer Puffers don't exactly land in 18-karat gold or emblazoned with natural diamonds, they instead land in a sleek selection of polished hues, including red, blue, pink, yellow, green, black, and white. Each pair runs for a price of $202 USD.
Peep Rocky's first creative-directed Ray-Ban campaign in the gallery above.
Click here to view full gallery at Hypebeast
