Amazon Confirms Yet Another Prime Day Will Arrive in July 2025

In terms of upcoming sales events, the only thing bigger than Prime Day is Black Friday. So if you plan on making any major purchases this year, your best bet is to wait for the Amazon-led shopping event in July or hold out for Black Friday sales in November. Now that Amazon has officially confirmed that Prime Day will be taking place in July again this year, shoppers can look forward to another summer sales extravaganza.

While Amazon did confirm which countries the event will take place in, as well as the month, the retailer still hasn't given us a specific date. That being said, we can make some guesses as to when the Amazon shopping holiday will begin in 2025.

When Is Amazon Prime Day 2025?

Amazon has officially stated that Prime Day will be taking place again in July 2025. This follows the same pattern as previous years, so we can likely take a stab at when the actual dates of the sale will be. Last year, Amazon Prime Day began on Tuesday, July 16, and ran through Wednesday, July 17. These dates landed on the third week of the month, so if we apply the same timing to this year, that puts the Amazon Prime Day 2025 dates at July 15-16. We likely won't get an official announcement from Amazon about the start date of the sale until June, but the dates have been fairly consistent in years past.

Which Countries Will Host a Prime Day Sale?

According to the official Amazon press release, Prime Day will return to these countries in 2025: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.

Prime Members will also be able to shop the sale in Ireland for the first time this year.

Will Other Retailers Have Prime Day Sales?

While Amazon is the only one to have officially confirmed a big sale for July, other major retailers have consistently participated in the event over the past few years. The exact dates of these sales may vary, but you can expect shopping events to pop up for the following retailers in July at the very least:

• Walmart
• Target
• Best Buy
• Dell
• Kohl's
• Home Depot