BTS' Jin Lights up the Empire State Building to Celebrate His New Album
It was in honor of his new solo album, titled Echo.
Tuesday night, New York City lit up—literally—as BTS’ Jin illuminated the Empire State Building in honor of his second solo album, titled Echo. In true K-pop fashion, the moment was perfectly over-the-top.
The lighting ceremony, held in Midtown Manhattan, wasn’t just a publicity stunt—it was a reflection of Echo's deeper meaning to Jin. Addressing fans and press alike, he shared, “It’s a great honor to be here with you today. Thank you so much for inviting me.”
The Empire State Building shined in a palette of blue, pink, yellow, and white—each hue carefully selected to mirror the emotional wavelengths of the album. According to Jin, blue symbolizes hope, pink represents love, yellow conveys joy, and white marks new beginnings. Together, each color was a fitting tribute to a project that captures the highs and lows of human connection. 
“Each song, like an echo, conveys heartfelt messages reflecting love, friendship, and the journey we share together,” he added. Despite the colors of the ceremony, he kept his outfit more lowkey, wearing a tailored black suit jacket, embroidered with red florals, and matching trousers.
Released on May 16, Echo plays like a sonic diary—raw, reflective, and resonant. And by lighting up one of the most iconic buildings in the world, Jin didn’t just mark the release—he turned it into a shared experience for one of the most dedicated fan bases in the world.
It’s not every day an artist gets to take over New York’s skyline, but Jin from BTS' star power made the city feel just a little more personal last night.
