Drake's Better World Fragrance House Introduces First Eau de Parfum, Summer Mink

Drake's Better World Fragrance House unveiled its first ever eau de parfum, Summer Mink.The fragrance features a rich Amber Woody composition, starting off with Italian citrus and aromatic sage. Summer Mink then reveals a warm, spicy floral hint of Jasmine Sambac before landing on a passionate base of vetiver and creamy musk. The scent's architectural bottle is also a reflection of its philosophy. Opposing elements unite through design, featuring a navy sphere that's balanced atop a sharp, rectangular base.“Summer Mink was inspired by a yin yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses,” said Michael Carby, Senior Perfumer at Givaudan. “The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a Better World.”“This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality, and design,” added Lori Singer, President of Parlux Ltd. “With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience. Its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, represents a major milestone for Better World Fragrance House—bringing Drake’s vision to life for an even broader audience through a premier retail destination. We’re thrilled for consumers to experience it.”Better World Fragrance House's Summer Mink in 3.4oz is available now for $148 USD via the Better World Fragrance House webstore, and will debut at Ulta this Spring.Click here to view full gallery at Hypebeast

Apr 28, 2025 - 04:03

Drake's Better World Fragrance House Introduces First Eau de Parfum, Summer Mink

Drake's Better World Fragrance House unveiled its first ever eau de parfum, Summer Mink.

The fragrance features a rich Amber Woody composition, starting off with Italian citrus and aromatic sage. Summer Mink then reveals a warm, spicy floral hint of Jasmine Sambac before landing on a passionate base of vetiver and creamy musk. The scent's architectural bottle is also a reflection of its philosophy. Opposing elements unite through design, featuring a navy sphere that's balanced atop a sharp, rectangular base.

“Summer Mink was inspired by a yin yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses,” said Michael Carby, Senior Perfumer at Givaudan. “The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a Better World.”

“This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality, and design,” added Lori Singer, President of Parlux Ltd. “With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience. Its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, represents a major milestone for Better World Fragrance House—bringing Drake’s vision to life for an even broader audience through a premier retail destination. We’re thrilled for consumers to experience it.”

Better World Fragrance House's Summer Mink in 3.4oz is available now for $148 USD via the Better World Fragrance House webstore, and will debut at Ulta this Spring.

Click here to view full gallery at Hypebeast