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Max Mara Takes Notes From the Brontë Sisters for Fall/Winter 2025
Inspired by the nineteenth-century novels of Charlotte and Emily Brontë, the creative director revealed a strong, intelligent, indomitable woman for Max Mara.
Max Mara's newest collection is for the woman in touch with her inner self and for the woman who dreams through enmeshing herself in literature, according to Creative Director Ian Griffiths. "We are living in a particular moment, there is a threatening world that we are dealing with and I believe that clothes help you to face it better. More generally, an elegant look makes you feel good. This morning, for example, I wore my three-piece suit and I was happy to start the day," he wrote in show notes.
For the Fall/Winter 2025 collection, he has a very clear idea of the type of woman he is dressing: she who is "refined, strong, cultured, intelligent, capable of living even her most emotional side, a woman who reads," show notes read for the show presented during Milan Fashion Week. 
Specifically, he is passionate about two great classics of English literature, Jane Eyre and Wuthering Heights by Charlotte and Emily Brontë, respectively, where the protagonists are indomitable heroines. To outline the look of the season, Griffiths also looks at the portraits of Julia Margaret Cameron, great-aunt of Virginia Woolf, a rare female photographer of the Victorian era who specialized in dreamy female portraits. 
