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Qatar Airways Takes (Not So Subtle) Dig At Riyadh Air In Shady New Ad
Qatar Airways is attacking airline startup Riyadh Air in its newest ad campaign, essentially accusing the airline of being a copycat. This is sort of subtle, but also not at all. Apparently this is also the first of many ads on this topic.
Qatar Airways is attacking airline startup Riyadh Air in its newest ad campaign, essentially accusing the airline of being a copycat. This is sort of subtle, but also not at all. Apparently this is also the first of many ads on this topic.
Qatar Airways calls Riyadh Air copycat airline in new ad
Qatar Airways has today released the first of a series of ads. The first ad is captioned with “they say laughter is contagious, well apparently so are our great ideas,” wishing people a “happy World Laughter Day.”
In the 30-second ad, a man in a purple tie is seen giving a press conference, where he says “we’re revolutionizing the industry, we’re invested in the future of travel, we’re innovating, we’re introducing state of the art technology, we’re doing something new…”
At the same time, one reporter (or something) is heard whispering to another, “but hasn’t Qatar Airways already done this?” Then a voice comes on saying “there’s a reason why we’ve been chosen as the world’s best, again and again.”
The average traveler may not get the reference, but it’s pretty clear what’s going on here. This ad is clearly targeted at Riyadh Air, with the person in the ad intended to represent Riyadh Air CEO Tony Douglas (formerly the CEO of Etihad).
As you can see, the guy even wears a purple tie, which is Riyadh Air’s signature color (though if he really wanted to look like Tony Douglas, he should’ve worn a more colorful suit!). For that matter, the talking points largely match those of Douglas, regarding Riyadh Air being innovative, state of the art, etc.
Expect a lot more where this came from…
This is the most direct attack that we’ve seen from Qatar Airways against Riyadh Air, but it sounds like it’ll be the first of many.
In the past, we’ve seen more subtle attacks. For example, on the day that Riyadh Air unveiled its new Boeing 787 cabins…
