Upcoming Destination Fashion Shows in 2025

Luxury fashion houses are gearing up for their Cruise 2026 collections, transforming global destinations into the ultimate runway. Unlike traditional fashion weeks, cruise shows are all about escapism—designers craft collections inspired by sun-soaked getaways, rich cultural backdrops, and the leisurely spirit of resort dressing. With each season, brands outdo themselves in selecting spectacular settings that not only showcase their latest designs but also reinforce their brand identity through a curated, immersive experience.

For Cruise 2026, major fashion houses are embracing the art of destination dressing with location-inspired themes, setting the stage for some of the most coveted shows of the year. From Chanel’s anticipated elegant affair on the shores of Lake Como to Gucci’s homecoming in Florence, these collections promise to blend fashion with the essence of their chosen landscapes. L’OFFICIEL rounds up the confirmed runway destinations so far, offering a glimpse into where the industry’s top names will be jetting off to next.

Zegna, Dubai 

Zegna is set to break tradition by unveiling its Summer 2026 collection beyond the usual Milan Fashion Week schedule. Instead, the luxury fashion house will debut its latest runway show in Dubai on June 11, 2025. This move highlights Zegna’s dedication to Italian craftsmanship while embracing one of the world’s most dynamic luxury markets. 

Gucci, Florence

Gucci is set to showcase its Cruise 2026 collection in Florence on May 15, 2025, marking a homecoming to the city where the brand was founded in 1921. This event, titled "Gucci Firenze," is expected to celebrate the rich heritage and artistic traditions of Florence.

With Sabato De Sarno gone, it is unclear who the collection's direction will be under, as the house's latest Fall/Winter 2025 collection was presented by the whole of the Gucci creative team. 

Dior, Rome

Dior will unveil its Cruise 2026 collection in Rome on May 27, 2025. This location holds personal significance for Maria Grazia Chiuri, Dior's creative director, as it is her birthplace. The choice of Rome reflects a deep connection to Italian culture and pays homage to the enduring ties between Dior and Italy. While the exact venue has not been disclosed, the Eternal City's rich history and architecture are sure to provide an inspiring backdrop for the collection.

Max Mara, Naples 

Max Mara is planning a two-day resort experience in Naples on June 16-17, 2025, to present its Cruise 2026 collection. Known for selecting culturally rich Italian locations, Max Mara's choice of Naples, specifically at the Royal Palace of Caserta, is anticipated to highlight the city's vibrant history and artistic heritage. 

Chanel, Lake Como

On April 29, 2025, Chanel will present its Cruise 2026 collection against the stunning backdrop of Lake Como, Italy. Known for its luxurious villas and breathtaking scenery, Lake Como offers an idyllic setting that aligns with Chanel's legacy of elegance and sophistication. This venue choice continues Chanel's tradition of hosting shows in remarkable locations, following previous events in cities like New York, Venice, and Dubai.