Vivo Keyd Stars partners with bookmaker EstrelaBet

Bookmaker EstrelaBet has secured a significant partnership with Brazilian esports organisation Vivo Keyd Stars.

As a result of the deal, EstrelaBet’s logo will be displayed on the front of the team’s esports jerseys. Moreover, the bookmaker will invest in Vivo Keyd Stars’ infrastructure, content and training capabilities.

Founded in 2010, Vivo Keyd Stars has competed in a variety of esports titles within the Brazilian esports ecosystem. Currently, the organisation has a roster in League of Legends’ LTA South and has previously held rosters in VALORANT and Counter-Strike 2. 

In its recent LTA South campaign the organisation finished 7th-8th following defeats to Leviatan and LOUD. Outside of League of Legends, the organisation has divisions in Honor of Kings and Rainbow Six Siege. 

Vivo Keyd Stars’ ability to have EstrelaBet as a partner in League of Legends — an ecosystem that has previously been against such deals — is due to a change in Riot Games policy that was revealed in December 2024.  The change in stance allows partnered esports teams to have betting sponsorships within its League of Legends ecosystem. 

EstrelaBet is a fully licenced betting operator within Brazil, having secured full licence rights earlier this year. Earlier this month, the company also announced that EstrelaBet has become a member of the International Betting Integrity Association (IBIA).

Outside of EstrelaBet, the esports organisation’s other partners include Volt Sport and Havit. 
Via Games Magazine Brazil, Hugo Tristão, CEO of Vivo Keyd Stars, noted: “We are very happy to resume our partnership with EstrelaBet, a company that has technology and gaming in its DNA. This support will be essential to boost the team’s performance and further strengthen our connection with the gaming community, which is the true soul of esports.”