Amazon Prime Day 2025: Everything We Know About the Sale So Far

Amazon Prime Day is one of the biggest sales of the year, second to only Black Friday. Although this shopping holiday was created by Amazon, it has ballooned into a much wider event. Most major retailers have already announced some sort of rival sale in 2025, and July is shaping up to be a great time to find savings this year.

I've been browsing Amazon Prime Day deals since the very first one back in 2015 and I always try to make at least one major purchase. This year, however, I'm planning on spending a lot more if the deals are actually good. The uncertainty around tariffs that are supposed to resume in August has me thinking it's probably better to buy now rather than wait for prices to go up later.

If you're hoping to plan your shopping ahead of time, we already know quite a few things about Prime Day 2025. Unfortunately, there are also still a lot of unknowns as the start date approaches.

When Does Amazon Prime Day Start in 2025?

The first thing you need to know are the actual dates for Prime Day. Amazon has announced that its Prime Day sale will start on July 8 and run through July 11 this year. This is a break from tradition as Amazon has made the switch from a two-day event to a four-day event. It's the longest Prime Day Amazon has ever had.

In addition to the Amazon sale, both Walmart and Target have announced competing events in July. The dates are slightly different and include varying start times depending on each retailer's membership plan. I'll break down those start dates for you below:

Walmart Deals Start Date - July 8-13

Walmart announced its Deals sale that starts the same day as Prime Day. However, Walmart+ members will be able to access the sale a day early on July 7. A Walmart+ membership is free to try, but early access usually requires paying the monthly subscription fee to activate.

Target Circle Week - July 6-12

Target also announced Circle Week, which starts a little bit earlier than Amazon's sale and runs a little bit longer. Similar to Prime Day, Circle Week is only available to those with a Target Circle membership. It's free to sign up, but the paid Target Circle 360 subscription will get you access to the sale on July 5, a whole day earlier.

Does Amazon Have New Deals Every Day of the Sale?

A lot of Prime Day deals will be available for the entirety of the sale, but some are more limited to specific windows of time. Amazon announced that Prime Day 2025 will be offering something new called 'Today's Big Deals' which will feature brand-specific sales that will launch at midnight each day. Amazon has stated these themed drops will come from brands like Samsung, Kiehl's, and Levi's and only last the duration of the day or until the deal runs out. This new type of sale is separate from the usual lightning deals available during Prime Day.

Which Early Deals Are Worth Shopping Today?

Amazon has already kicked off early Prime Day deals, and they are pretty much the same discounts we see every year. The best offers are on a mix of Amazon's own subscription services and devices. Examples include Audible and Kindle Unlimited subscription with extended free trials, as well as price cuts on select Amazon devices. I've gathered up some of the best early promotions going on right now above.

Do you have to be a Prime Member to shop Prime Day deals?

Amazon Prime Day is a sale meant exclusively for those with an Amazon Prime membership. That being said, there are still discounts that non-Prime members will be able to access during the event. These will be discounts on the products that Walmart, Target, and Best Buy will likely also have discounts on, so you won't necessarily need a membership to still find worthwhile savings. Though you will be locked out of any lightning deals Amazon has during the sale.

What Deals to Expect on Prime Day

While Amazon has yet to detail any specific discounts, I've covered the sale enough that I can make an educated guess about what to expect in 2025. Outside of the Amazon device deals that are already live ahead of the event, here's a snapshot of what categories are most likely to get discounts.

Video Games

There a quite a few great times to buy video games throughout the year, and Prime Day is absolutely one of them. Although you may have to shop around a bit to find the best price, you'll be able to find plenty of deals on popular games for the Nintendo Switch, PS5, and Xbox Series X.

I'd expect to see prices on popular games from last year and early 2025 drop under $30, with even older games under $20. Amazon recently started offering first-party Switch games again, but most of the deals on Nintendo exclusives will still probably be at other retailers.

Subscriptions

Although Amazon is most known as an online retailer, it also has a variety of subscription services. Prime Day is usually a great time to find discounts on streaming services via Prime Video, or even just longer free trials of Audible and Kindle subscriptions. Amazon is already offering a few extended free trials to Prime members before Prime Day even begins.

In addition to services like Audible and Kindle Unlimited, Amazon also has free games for Prime members you can already take advantage of. These deals will stick around throughout the sale.

VR Headset Deals

Although you shouldn't expect any discounts on the new Xbox edition of the Quest 3S, you can for sure expect some sort of discount on the standard Meta Quest 3 and 3S this year. These deals were some of the most popular discounts on Amazon for Black Friday last year and we expect to see similar pricing for Prime Day this year.

The most recent Meta Quest 3 deal we saw dropped the price of the 3S by $50, and that same deal will likely return. It's also possible we'll see the same discount on the PSVR2 headset from Days of Play sale earlier this year, but it's not as likely as the Quest 3 deal.

Gaming Accessories

While Black Friday is usually a better time to find discounts on popular gaming accessory brands, Prime Day is likely going to be the best time to find those discounts this year. That's largely because tariffs have already caused some major players to increase prices (Microsoft, for example). With harsher tariffs still set to resume in August, gaming accessory brands are almost certainly going to be affected.

In terms of deals you can potentially expect this year, it will likely be very similar to the PlayStation Days of Play sale for PS5 controllers and headsets. Xbox controllers will also probably get some sort of discount, though maybe not as low as earlier this year. Third-party accessories will most likely have the lowest prices, so keep an eye out for those brands when looking for Nintendo Switch 2 accessories.

TVs

Last year, Amazon discounted multiple quality OLED TVs for Prime Day. We expect to see similar deals this year, alongside great deals for anyone looking for a new gaming TV. You can expect to see TVs of all sizes on sale, from as small as 32 inches to as large as 85 inches. With Prime's free two-day shipping, your brand-new discounted TV can arrive just days after you buy it. All in all, it's one of the very best times to buy a TV outside of Black Friday and Super Bowl season.

As to what specific deals to expect, it's worth highlighting the popular LG C4 has already dropped to its lowest price for 2025. This $300 discount is a good example of what type of price reductions we'll see on last year's models for brands like LG, Sony, and Samsung.

Kitchen Applicances

Any appliances for the kitchen are always a safe bet for Prime Day sales. This includes stand mixers, air fryers, microwaves, and more. In prior years, Prime Day has also had fantastic deals on coffee makers, with hundreds of dollars worth of savings at times. Overall, if you're in need of new kitchen equipment, Prime Day is one of the best days of the year to save some cash.

Price wise, you can most likely expect roughly a 30-50% markdown on these types of smaller appliances. This varies by brand of course, so don't expect some of the higher-end products to have the same level of discounts. You'll most likely be able to get a Keurig for under $40 though.

Apple Products

Apple products are pretty much a given for Prime Day. We expect to see AirPods Pro discounted, alongside AirPods Max and other Apple headphones. Additionally, it's likely Amazon will discount a few iPad models, which makes Prime Day a perfect time to pick up a new device before Apple's big hardware event in the fall.

The newest iPad generations have already been discounted by $50 since they've been released, so you can expect that same pricing or slightly lower for Prime Day. The same goes for the latest AirPods models, which were recently heavily discounted. Major retailers tend to compete with Apple pricing during the event, so it's good to shop around to see who as the lowest prices on any given day.

Vacuums

Vacuums are a hot item every Prime Day. This includes both stick vacuums and robot vacuums, which are great for any household. Big name brands like Dyson and iRobot tend to show out for Prime Day, so we expect to see some quality deals from notable brands this July.

In the past, we've seen some older iRobot Roomba vacuums drop under $100 and that will likely be the case once again. Bissell will also usually have more niche options, like an upholstery cleaner for $90 or less, which are always best-selling items during these types of sales.

LEGO Sets

Amazon is one of the best places to buy LEGO online, and Prime Day is one of the best times to buy LEGO sets every year. There will most likely be some massive discounts on some of the most expensive LEGO sets on the market, and you can even expect some of the cheaper LEGO sets to get discounts during that time, though it won't always be listed as a Prime Day deal.

Amazon also tends to have a lot of excess stock in recently retired sets it's trying to unload. So some of the less popular sets from previous years can sometimes get a discount before they start going up in value again.

School Supplies

Considering it takes place during the middle of summer break, Prime Day is undoubtedly a great time to find discounts on back-to-school supplies. Things like clothing, writing utensils, and backpacks will all receive discounts during this time. If you're hoping to find a cheap Pokémon backpack for your kids, this is the time to do it.

It's worth noting that Target has set it sights on being the main destination for back-to-school discounts this year by claiming it will be offering "2024 prices" on things like notebooks, colored pencils, crayons, and more. Amazon will most likely match these prices.

Gaming Consoles

I don't think video game console deals will be as good as Black Friday last year, but I do think there will be at least some discounts on PS5 and Xbox consoles for Prime Day. It's consistently one of the best times to buy a PS5, a Nintendo Switch, or an Xbox console.

As for what discounts to expect, I'd guess something close to a modest $50 off on the main consoles. The PS5 Pro got its first discount during the Days of Play sale this year and it was right in that range. I'd expect to see some deals on the Switch now that the Nintendo Switch 2 is here, but those will probably be outside of Amazon.

Gaming PCs

The summer is arguably one of the best times of the year to buy a gaming PC or build one yourself. Black Friday tends to have better prices on the PC components themselves, but retailers like Amazon and Walmart will always have solid discounts on budget gaming PCs during the summer months. This is especially true during Prime Day when Amazon tends to discount brands like CyberPower and Asus.

Don't expect to find any real discounts on newer PCs with the latest and greatest Nvidia GPUs, but you should definitely be able to find something less powerful for under $1,000. I'd also expect to see price cuts on some of the more popular gaming handhelds now that the market has grown. The Legion Go, for example, recently got its biggest price cut.

Tips for Shopping Amazon Prime Day Deals

With Prime Day less than a month away, it's a good time to start making a plan for what you want to get out of it this year. Here are a few Prime Day tips I'd suggest you consider ahead of the event:

1. Set a Budget - Keeping track of how much money you can actually spend is important to avoid overspending. When everything is on sale, it can be easy to buy more than you really should just because things are at their lowest price of the year.
2. Make a Shopping List - Knowing exactly what you're trying to find discounts on is a great way to avoid making unnecessary purchases. This can also make it easier for you to compare prices between retailers or set price drop alerts ahead of time.
3. Compare Prices - Although Amazon tends to automatically price match on most things, it's still good to compare prices to other retailers before you buy. You can also use the website CamelCamelCamel to compare prices against Amazon's historical pricing.
4. Find Unbiased Reviews - Amazon reviews have gotten somewhat better in recent years, but you should still do research outside of the site before making a decision. Seek out unbiased reviews on expensive purchases before you buy.
5. Be Wary of Sponsored Products - Search results in Amazon include sponsored sales that may not be what you're looking for. Look for the little 'sponsored' tag before you click. You may want to scroll past those.
6. Make Sure to Clip Coupons - One of the easiest ways to save money on Amazon that many folks seem to miss is coupon clipping. There are a ton of coupons available for Prime Members, and all you need to do is check a box on the product page for additional savings.

Jacob Kienlen is a Senior SEO Strategist and Writer for IGN. Born and raised in Portland, Oregon, he has considered the Northwest his home for his entire life. With a bachelor's degree in communication and over 8 years of professional writing experience, his expertise is spread across a variety of different topics -- from TV series to indie games and popular book series.