The Biggest Upcoming Sales Events of 2025

Although Black Friday is still the best time to buy almost everything, many other seasonal sales events have become almost as big in recent years. With pretty much every retailer planning some sort of way to attract customers throughout 2025, there are plenty of sales to look forward to this year. With some tariffs already in effect in the U.S. and more resuming in August, shoppers are looking for discounts wherever they can find them.

If you're hoping to save some money at any point this year, there are a few different sale dates worth marking on your calendar, the next one being Fourth of July sales. We've gathered some of the biggest upcoming sales events we know about to help you plan out your online (or in-store) shopping in 2025 and beyond.

1. Steam Summer Sale (June 25-July 10)

The Steam Summer sale kicks off tomorrow and it is arguably the best time to buy games all year. Atleast for PC gamers that is. The sale runs through the Fourth of July and ends just before Prime Day sales officially start at Amazon.

In the past, this sale has been an excellent source of both new and old games. You can expect to find discounts on some of the best reviewed games of 2025 as well as huge price reductions on various gaming bundles.

1. 4th of July Sales (June 30–July6)

Falling into the three-day weekend category of holiday sales, the 4th of July is a surprisingly great time to find discounts on a lot of things. Last year we saw price cuts on major electronics like TVs and gaming monitors that were just as good as Prime Day or Black Friday. All of the usual product categories that offer holiday discounts will also offer price cuts, so things like mattresses, major appliances, furniture, and clothing will all go on sale. Since it is also the first true official summer sale, you'll also usually find some good deals on things like sporting equipment and grills that you won't see again until Labor Day weekend.

You can check out some of the bigger 4th of July sales we saw in 2024 for an idea of what to expect this year. It's traditionally been one fo the best times of the year to buy a gaming monitor or TV and will likely remain that way in 2025.

2. Prime Day (July 8–11)

Amazon Prime Day is the first truly massive sales event of the year and has grown to rival even Black Friday in terms of overall discounts. Although this event originally began as an Amazon-only sale, it has quickly grown into an event that practically every other retailer participates in. Last year we saw retailers like Walmart, Target, Best Buy, and even Kohl's offer some sort of counter sale to compete with Amazon. It's one of the only times of the year where it's a good time to look to buy just about anything you would need or want.

Amazon has officially confirmed the dates for Prime Day 2025. The shopping event will take place on July 8 through July 11, making it the longest Prime Day on record. Though Walmart has also announced its competing sale and it will be two days longer and Target will be having its Circle Week at the same time. There are already quite a few early Prime Day deals available, which we've laid out below.

3. Labor Day Sales (August 25–September 1)

Following Amazon's Prime Day sale, August will have a variety of back-to-school sales. However, the final version of this, and the overall best time to shop, is when retailers switch over to Labor Day sales marketing. Similar to Memorial Day, you can expect to find great discounts on things like mattresses, clothing, LEGO sets, laptops, PCs, Apple products, outdoor gear, and just about everything else you can think of. Not only is Labor Day weekend a holiday, it is also when most students are heading back to school. Because of this, it's one of the best times to shop before Black Friday comes around in November.

Although Labor Day always falls on Monday, the actual sales usually start the week before.

4. October Prime Day Sales (Mid-October)

Although it's a fairly new thing, Amazon has started offering a Prime Day-like sale in October ahead of Black Friday deals. The online retailer doesn't call it a Prime Day sale (this sale is "Prime Big Deal Days"), but that's essentially what it is. This first started in 2022 when Amazon announced a big fall sale to get ahead of the Black Friday shopping season and has since been adopted by other major retailers.

We don't yet have a date for the sale, it usually takes place during the second week of October and runs for a couple of days. You can check out our coverage of the event in 2024 for an idea of what to expect.

5. Black Friday Sales (November 1–30)

Black Friday is the best time to buy pretty much everything, regardless of the category or retailer. It's the single biggest shopping event and if there are discounts to be had, it's almost definitely going to be sometime during this sale. Although Black Friday 2025 itself lands on November 28, the actual sale has a much larger window than that.

You can expect the first Black Friday deals to start arriving shortly after October Prime Day sales are concluded, but the general rule of thumb is that all of November will have Black Friday pricing happening everywhere. Many of the best deals will still take place on Thanksgiving and the Friday afterwards.

In terms of when major retailers will start dropping their official Black Friday sales in 2025, we will have to wait for confirmation sometime in late October. But usually, you can expect those to begin the weekend before actual Black Friday – that would mean around November 21 this year.

6. Cyber Monday Sales (November 30–December 5)

Cyber Monday began back in 2005 as a way to offer shoppers online discounts after Thanksgiving weekend so they could avoid the in-store madness. With the majority of holiday sales moving to an online platform, it has since become just as big as Black Friday. Although there are sometimes differences between Black Friday and Cyber Monday sales, they are generally the same thing. The only difference is when they actually happen.

You can expect Cyber Monday sales to kick off Sunday of Black Friday weekend, rather than actual Cyber Monday. And although the best deals will likely be on November 30 through December 1, many retailers extend their sale through the week by labeling the deals as part of Cyber Week.

7. Green Monday Sales (December 8–23)

Green Monday is actually a sales event created by eBay back in 2007. While it isn't nearly as big as Black Friday or Cyber Monday, it essentially represents the last stretch of sales before Christmas. The day itself was originally created as a way to promote the last day you could buy something online and get it shipped to you before the holidays, but thanks to faster shipping every year, that isn't necessarily as much of a problem for the bigger retailers.

In 2024, you can expect Green Monday sales to stretch pretty much right up until December 24 and maybe even through Christmas. Many retailers will label these as "last-minute" sales, but we've lumped them all into the same category.

8. New Year's Sales (December 26–January 1)

The final sales event of 2025 is centered around New Year's, but it usually starts just after Christmas. These discounts are a chance for retailers to take advantage of shoppers who are returning unwanted gifts and are now flush with extra cash. You can also expect some surprisingly good deals on older tech as these same retailers look to unload older models to make way for newer ones. Late December and early January are actually some of the best times to buy a TV or find a deal on a gaming monitor every year thanks to the proximity to CES, the annual Consumer Electronics Show.

Jacob has written for various different publications over his career covering commerce, tech, games, and entertainment. You can find the bulk of his previous work at Digital Trends and The Manual where he covered tech deals, Netflix, and food.