Bulgari Conquers Taormina With Fashion Show Event on the Polychroma Collection

The union between art, territory and jewelry creation reaches new heights with Bulgari (Polychroma, the new High Jewelry collection presented in a world premiere at the Teatro Greco in Taormina. A fashion show event that redefined the canons of high-end jewelry, bringing to the catwalk 250 new creations, including 60 millionaire pieces–a record for the highest number ever proposed by the Maison–and five exceptional jewels that embody the highest essence of Bulgari's vision.

In the heart of Sicily, Polychroma took shape as a visual and sensorial narration. The collection is structured in a true chromatic drama in three acts, inspired by Greek tragedies, bringing a plurality of languages ​​to the stage: from the bold design of the jewelry to the choreographic movement, up to the sartorial fashion. The models were dressed in tailor-made clothes designed by Francesco Murano, an Italian designer who was able to translate the vision with his fluid shapes, the expert drapes and architectural structures that enhance the spirit of the collection.

As the name suggests, Polychroma is a celebration of the richness of color in all its emotional and cultural nuances. Precious stones–from Paraiba tourmalines to Colombian emeralds, from fancy color diamonds to Burmese rubies–become expressive tools of a vision that blends Roman heritage and contemporary spirit. Each creation tells an aesthetic microcosm: rings, necklaces, high-end watches and earrings are transformed into wearable works of art.

The evening began with a gala dinner at the Grand Hotel Timeo, overlooking Mount Etna and the Ionian Sea. Here, Caltagirone ceramics, local fruits and neoclassical sculptures evoked the dialogue between Sicilian culture and the creative audacity of Bulgari. The emotional peak was reached at the Greek Theatre, where Bulgari High Jewelry creations paraded accompanied by an original choreography by Sir Wayne McGregor, Resident Choreographer of the Royal Ballet, who transformed the ancient stage into a sensory experience suspended between myth and present. 

Numerous guests were present in Taormina for the Bulgari event. Among international celebrities who confirmed the global scope of the event, Priyanka Chopra Jonas, Lisa Manobal, Viola Davis, and Liu Yifei, who previewed the creations of the collection, underlining the deep bond with the Roman Maison.

With Polychroma, Bulgari raises the bar of the spectacle. The collection is ambitious, sumptuous, impeccably executed between cultural contaminations and tests of technical virtuosity. If the goal was to redefine the boundaries of high jewelry, Polychroma succeeds on an aesthetic level.