Choice Privileges Promotion 2025: Double Points On Up To Four Stays

Choice Privileges has just launched its first promotion of 2025, which members can start taking advantage of for stays effective immediately. It’s a pretty typical offer from the program — while probably not a reason to switch any stays to Choice, it’s worth registering if you were planning such a stay anyway.

Choice promo offers double points on up to four stays

Choice Privileges is offering double points on stays between February 10 and April 7, 2025. Choice Privileges ordinarily awards 10x points per dollar spent, so with this offer, you’d earn an incremental 10x points per dollar spent.

Here are the basic terms to be aware of:

• Registration is required prior to checking in for your first stay
• Members must book a qualifying stay, register, and complete their stay, during the promotion period
• Members can earn double points on up to four stays during the promotion period
• Only bookings made directly with Choice (through the app, website, or by phone) qualify
• A qualifying stay is one that is eligible to earn Choice Privileges points, except stays booked at rates below 40USD per night, reward night stays, etc.
• Members must set their earnings preference to Choice Privileges points in order to qualify
• Points should post within 72 hours of an eligible check-out
• WoodSpring Suites, Mainstay Suites, Everhome Suites, Suburban Studios, and Ascend Hotel Collection all-inclusive resorts, are not participating brands

How much are Choice points worth?

Everyone will value points differently, though personally I conservatively value Choice Privileges points at ~0.6 cents each. Choice Privileges ordinarily awards 10x points per dollar spent, and that doesn’t include elite bonuses or credit card rewards for hotel spending. That means with this promotion you’d earn an extra 10x points per dollar spent, which is I value at an incremental return of 6%.

Choice Privileges doesn’t have a formal award chart, but in general award pricing ranges from 6,000 to 45,000 points per night. In Asia-Pacific, some properties cost up to 75,000 points per night. On top of that, Choice Privileges has a partnership with Preferred Hotels & Resorts, which is a group of over 500 luxury independent properties around the globe.

You can redeem Choice Privileges points for stays here, and the hotels cost anywhere from 25,000 to 87,000 points per night. There are some participating hotels where you can get significant value redeeming this way.

Unfortunately we have seen quite some devaluations from Choice Privileges in recent times, both for Choice properties, and for Preferred properties.

Bottom line

Choice Privileges has launched its first global promotion of 2025, valid for stays between February 10 and April 7, 2025. With this, you can earn double points on up to four stays. Since members ordinarily earn 10x points per dollar spent, this offers the ability to earn an extra 10x points per dollar spent. It’s probably not a reason to switch any stays to Choice, but if you have stays planned anyway, you might as well register.

Do you plan on taking advantage of Choice Privileges’ first 2025 promotion?