Coolibar Mott50 Edition Arrives Just in Time for Summer

Sunscreen isn’t the only method of protecting your skin against the scorching sun, and Coolibar fans know this well. The UV-protective clothing brand is introducing a new capsule this month with Mott50 Edition, to reveal a capsule of UPF 50+ clothing.

Coolibar is known for its attentiveness to design apparel that integrates style with conscious living, specifically where UPF 50+ clothing is concerned. Before the innovative brand stepped out into the fashion scene, sun-protective clothing was a bit less easy to find, and it certainly was less stylish.

The new Coolibar Mott50 Edition collection features minimalist designs made from the most luxurious materials that feel good on the skin and don’t compromise the effectiveness of the UPF 50+ technology. It’s also a versatile collection that includes pieces fit for formal events, traveling, and other day-to-day activities under the sun. 

“In creating the Coolibar Mott50 Edition, we wanted to combine innovative sun protection with designs that empower confidence," Senior Director of Marketing & Communications Luis Toro said in a press release. "This collection seamlessly blends luxury and technology to redefine what sun-safe fashion can be.”

The collection launched with a campaign featuring famed '90s model Niki Taylor, her daughter Ciel Taylor Lamar, and Dayanara Torres, former Miss Universe. Torres aims to help raise awareness about skin cancer after having her own battle with melanoma and cautioning people to start the prevention process now. 

“Sun protection is multifaceted. It’s not just about preventing health risks but also about making women feel radiant and confident no matter the setting,” Torres added in the press release. “This Coolibar Mott 50 Edition allows me to champion both beauty and wellness in a way that feels personal.” 

For 20 years, Coolibar has championed UV-style-conscious apparel and empowered individuals to embrace a preventative mindset. Thanks to the newness, the brand is expanding its dedication to innovative protection with the premium capsule collection that focuses on empowering individuals to relish in summer sun and do so in style. Items will be available to shop this fall at the Coolibar Mott50 Edition website and with select retailers.