Devon Lee Carlson’s Reformation Collection Is A Taste Of Her Cool-Girl Fashion

Devon Lee Carlson's collection for Reformation drops on March 31 and features bohemian tops, party dresses, bootcut jeans, and accessories.

Mar 31, 2025 - 15:55

Devon Lee Carlson’s Reformation Collection Is A Taste Of Her Cool-Girl Fashion

If you’ve ever been jealous of Sydney Carlson’s ability to pilfer through her older sister Devon Lee’s closet during a sleepover, the fashion world has listened to your desires. Specifically, Reformation tapped Devon Lee and her carefree Venice-Beach energy for a collection of Y2Chaotic-lite fashion and of-the-moment accessories that are worthy of a close look (or payment plan).

Devon Lee quickly went from phone-case purveyor to Balenciaga model with her easy California style mixing well with hits from the early aughts, like pairing what could be considered an unattractive dress with the right accessories, hair, and most importantly, the right attitude. Her devil-may-care SoCal spirit is evident through the Reformation line, with polka-dot minis, suede skirts, farm-girl tops, and retro going-out tops that feel aligned with the inimitable style from 13 Going On 30. The exclusive picture below shows off the London dress, which has the right dose of 2003 mall style and 2025 lace-bra obsession mixed into its party-going ease.

The general feel of the ready-to-wear is like the greatest hits of Paris Hilton or Mischa Barton’s closet, but curated and refit for the modern woman. Its vintage feel is made new with sustainable materials, and takes the hunting for that perfect dress out of your shopping schedule. The collection is all about the best of the best, which can also be said about the accessories. The mini-heel sandals are a standout, as are the keyhole totes and essentials-sized shoulder bag, the Hannah, which comes in 2025-approved colors of hot-red and silver.

The campaign imagery is just as whimsical and deliciously carefree as we would’ve hoped from Devon Lee, who can sit front-row at Paris Fashion Week all day yet still retain that lightness and flirtatiousness that comes only from 1.) dressing however you’re feeling in the moment and 2.) growing up in California with girls like Bella Hadid and Billie Eilish as friends. With this third rendition of Reformation’s It Girl series (something we’re obviously familiar with), we can all get in on the fun of Devon Lee’s world — not just through surfing her Instagram, but by pulling on her zebra-print dress or schlepping with the chocolate-brown tote.