Fujifilm introduces X half premium digital half-frame camera

FUJIFILM recently announced the launch of its FUJIFILM X half^TM premium compact digital camera (X half). Inspired by half-frame film cameras which were best known for their pocketable design, the compact size and light weight frame (8.5 ounces/240g)¹ of X half blends its modern functions with its half frame DNA to bring a new and innovative approach to content creation. Geared towards Gen Z creators looking for dedicated cameras to use alongside their smart devices, features include a dedicated smartphone application² and the ability to directly print to select FUJIFILM instax^TM3 smartphone printers directly.

Main features

• The design of X half carries on the classic form and function of the FUJIFILM X Series, with its use of an aperture ring, Frame Advance Lever, and other controls to deliver a satisfying tactile response that celebrates the functionality of traditional analog photography.
• The in-camera 2-in-1⁴ feature allows users to combine vertical stills and movies with a simple winding of the Frame Advance Lever Users can also create 2-in-1 images with selected still image combinations through the dedicated X half smartphone app⁵. The app enables simple and intuitive editing, including changing dividing line colors and sizes or swapping left and right images.
• X half is equipped with 13 Film Simulations⁶ that provide a myriad of opportunities for users to emulate classic Fujifilm analog film varieties as well as three new creative filters inspired by film photography: Light Leak, which creates a slightly exposed look to the image; Halation, a halo effect that appears around light sources; and Expired Film, which mimics the grainy look of older analog film. In addition to these filters, X half also includes an additional eight filters from the instax^TM instant camera series.
• Film Camera Mode lets users digitize the experience of using a classic one-time use film camera. After selecting a Film Simulation to use and the a roll size of 36, 54, or 72 exposures, users will experience an analog-like experience with X half, complete with the need to wind the camera’s Frame Advance Lever after making each image, perfectly replicating the classic analog photography experience.

• FUJIFILM X half app will allow users to view still images and movies in gallery or album format, directly upload images to social media, or print to an instaxTM Link series⁷ smartphone printer.
• The camera features a new intuitive touch-screen interface that is easily navigated using the camera’s two rear LCD monitors. Smooth touch operations allow the user to intuitively change image settings and Film Simulations, providing comfortable operability in a compact body.
• When creating images, X half includes a Grain Effect option that adds natural grain to the entire image to create film-like textures. Various film grain textures can be applied to change the texture of still images and movies and is also equipped with a new “Date Stamp” function, making it possible to imprint dates in the bottom right of images and movies like film photos.
• A 1-inch back-illuminated sensor and 10.8mm f/2.8 prime lens (equivalent 35mm focal length of 32mm), gives Fujifilm’s one-time-use QuickSnap^TM camera enthusiasts a similar angle of view and digital way of making memories in the moment.
• X half features a 3:4 aspect ratio rear LCD monitor and optical viewfinder for vertical composition of photos and videos.
• Create up to 880 frames on one battery charge⁸.

Pricing and availability

FUJIFILM X half compact digital camera is expected to be available late June 2025 at a Manufacturer’s Suggested Retail Price of $849.99 USD and $998.99 CAD. For more information, please visit https://www.fujifilm-x.com/en-us/products/cameras/x-hf1.

¹ The weight includes a battery and a memory card.
² X half app availability to be announced.
³ Compatible models: instax mini Link2TM, instax mini Link3TM, instax SQUARE LinkTM, instax Link WideTM (each sold separately).
⁴ A composition created by dividing a 3:2 screen in the center and placing 3:4 vertical still images/movies on both the left and right sides to create a photo composition or movie composite.
⁵ Creating 2-in-1 images that include movies is only available in-camera, not with the app.
⁶  X half does not provide PRO Neg. Std, PRO Neg. Hi, ETERNA BLEACH BYPASS, MONOCHROME, or MONOCHROME Ye/R/G.
⁷  Images taken in Film Camera Mode cannot be printed directly through the X half to an instaxTM Link series smartphone printer (sold separately).
⁸ Creating 2-in-1 images, using the flash, and recording video will reduce the battery life. The 880 frames is in regard to normal photo mode only.