Fujifilm's latest teaser doesn't leave much to the imagination

Last week, Fujifilm released a short teaser video hinting at a new rangefinder-style camera. That video focused on a camera obscured in shadows, as expected for a teaser. Now, though, the brand is back with another video that doesn't make much of an attempt to hide things ahead of the June 12 announcement. The new video is just as short, but it shows off more specifics than the last. It starts with what looks like a newly designed film simulation dial. That's followed by a brief view of additional controls on the top of the camera, including a shutter speed dial and exposure compensation dial. The only shadowy part of the video where things aren't as clear is a cut to a low-profile lens. Even that shows an F2.8 aperture marking, though. The launch is set for tomorrow, June 12th, at 6 AM ET, so we don't have long to wait for full details. The announcement will take place at Fujifilm's Shanghai event, the company's second X Summit of the year.

Jun 11, 2025 - 17:38

Last week, Fujifilm released a short teaser video hinting at a new rangefinder-style camera. That video focused on a camera obscured in shadows, as expected for a teaser. Now, though, the brand is back with another video that doesn't make much of an attempt to hide things ahead of the June 12 announcement.

The new video is just as short, but it shows off more specifics than the last. It starts with what looks like a newly designed film simulation dial. That's followed by a brief view of additional controls on the top of the camera, including a shutter speed dial and exposure compensation dial. The only shadowy part of the video where things aren't as clear is a cut to a low-profile lens. Even that shows an F2.8 aperture marking, though.

The launch is set for tomorrow, June 12th, at 6 AM ET, so we don't have long to wait for full details. The announcement will take place at Fujifilm's Shanghai event, the company's second X Summit of the year.