GoPro quietly announces a refresh of its Max 360 action camera
Photo: GoPro Rumors have been swirling for quite some time, but GoPro has finally officially (and quietly) announced an update to the Max 360, its 360-degree action camera. It first released the original GoPro Max 360 in 2019, so it was quite overdue for an update. Unfortunately for fans of the camera, a five-year wait didn't result in any groundbreaking changes and the updates are very minor. The fact that it shares the exact same name as the previous model is perhaps a hint that there isn't much new going on. GoPro's blog post announcing the news only dedicated two sentences to the actual camera: "The 5.6K spherical camera now comes with a MAX Enduro Battery and an upgraded mounting system, making it compatible with all standard ¼-20 tripod mounts. All for only $349.99 MSRP." That's it. The new Max 360 will feature the folding mounting fingers found on recent GoPro Hero Black cameras and a standard tripod mount. It will also use the larger-capacity Enduro Battery, though GoPro doesn't provide any details as to the expected battery life. The rest of the hardware, including its 5.6 K resolution, remains the same as the 2019 model. View this post on Instagram A post shared by GoPro (@gopro) Instead of focusing on hardware, GoPro prioritized software changes via the GoPro Quik app. One of the benefits of shooting 360-degree video is greater editing flexibility; indeed, GoPro is leaning on that. The Quik app will offer AI-Powered Object Tracking. You will be able to pick a subject, and then the app will use AI to keep that subject in view and in focus for the entirety of the clip. It should make editing footage from the camera much faster and easier than manually adjusting framing as a subject moves around the 360-degree field of view. The Quick app will also take advantage of all the data the camera captures to create new camera effects, such as backflips, barrel rolls and more, with only a tap. Plus, you can set your view where you want it using Reframe if you want manual control over the 360-degree footage. Those who prefer desktop editing will also be able to take advantage of the "magic of Reframe" with a new GoPro Reframe plugin for Adobe Premiere Pro and After Effects. Photo: GoPro "MAX never misses—and that’s why it’s the go-to 360 camera for the world’s most creative athletes, adventurers and content creators. Getting ‘the shot’ has never been this easy," says GoPro Founder and CEO, Nicholas Woodman. "And with the Quik App’s new 360 editing experience, featuring AI-powered Object Tracking and simplified but powerful editing tools, it’s never been this easy or fun to edit your 360 content into amazing sharable moments." GoPro added that more 360-degree editing tools are in the works. "And this is just the beginning,” Woodman adds. “We’re excited to launch powerful new app features on an ongoing basis to keep taking the GoPro 360 experience further and further this year." Hopefully, that investment in 360 will eventually turn into a truly updated camera, though at least GoPro is catching up with editing tools already available for Insta360 users. Photo: GoPro It isn't clear whether these software updates will benefit existing Max 360 users. Given that the changes are in the GoPro Quik app, it seems likely they will, though GoPro hasn't specified. Perhaps the biggest change for the Max 360 is the price. It originally sold for $500. Luckily, GoPro is dropping the price of the 2025 model to $350. It is available for purchase as of today through GoPro's website. Buy now: $350 at GoPro
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| Photo: GoPro |
Rumors have been swirling for quite some time, but GoPro has finally officially (and quietly) announced an update to the Max 360, its 360-degree action camera. It first released the original GoPro Max 360 in 2019, so it was quite overdue for an update. Unfortunately for fans of the camera, a five-year wait didn't result in any groundbreaking changes and the updates are very minor. The fact that it shares the exact same name as the previous model is perhaps a hint that there isn't much new going on.
GoPro's blog post announcing the news only dedicated two sentences to the actual camera: "The 5.6K spherical camera now comes with a MAX Enduro Battery and an upgraded mounting system, making it compatible with all standard ¼-20 tripod mounts. All for only $349.99 MSRP." That's it.
The new Max 360 will feature the folding mounting fingers found on recent GoPro Hero Black cameras and a standard tripod mount. It will also use the larger-capacity Enduro Battery, though GoPro doesn't provide any details as to the expected battery life. The rest of the hardware, including its 5.6 K resolution, remains the same as the 2019 model.
Instead of focusing on hardware, GoPro prioritized software changes via the GoPro Quik app. One of the benefits of shooting 360-degree video is greater editing flexibility; indeed, GoPro is leaning on that. The Quik app will offer AI-Powered Object Tracking. You will be able to pick a subject, and then the app will use AI to keep that subject in view and in focus for the entirety of the clip. It should make editing footage from the camera much faster and easier than manually adjusting framing as a subject moves around the 360-degree field of view.
The Quick app will also take advantage of all the data the camera captures to create new camera effects, such as backflips, barrel rolls and more, with only a tap. Plus, you can set your view where you want it using Reframe if you want manual control over the 360-degree footage. Those who prefer desktop editing will also be able to take advantage of the "magic of Reframe" with a new GoPro Reframe plugin for Adobe Premiere Pro and After Effects.
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| Photo: GoPro |
"MAX never misses—and that’s why it’s the go-to 360 camera for the world’s most creative athletes, adventurers and content creators. Getting ‘the shot’ has never been this easy," says GoPro Founder and CEO, Nicholas Woodman. "And with the Quik App’s new 360 editing experience, featuring AI-powered Object Tracking and simplified but powerful editing tools, it’s never been this easy or fun to edit your 360 content into amazing sharable moments."
GoPro added that more 360-degree editing tools are in the works. "And this is just the beginning,” Woodman adds. “We’re excited to launch powerful new app features on an ongoing basis to keep taking the GoPro 360 experience further and further this year." Hopefully, that investment in 360 will eventually turn into a truly updated camera, though at least GoPro is catching up with editing tools already available for Insta360 users.
 |
| Photo: GoPro |
It isn't clear whether these software updates will benefit existing Max 360 users. Given that the changes are in the GoPro Quik app, it seems likely they will, though GoPro hasn't specified.
Perhaps the biggest change for the Max 360 is the price. It originally sold for $500. Luckily, GoPro is dropping the price of the 2025 model to $350. It is available for purchase as of today through GoPro's website.
