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Hyundai Teases INSTEROID: a Gaming-Inspired Electric Dream Car
Hyundai has unveiled teaser images of its new concept car, the INSTEROID — a futuristic, gaming-inspired take on the brand’s popular INSTER electric vehicle. Slated for a full reveal in April 2025, the one-off design fantasy fuses pixel-perfect aesthetics with real-world performance cues.The name "INSTEROID" is a mash-up of “INSTER” and “steroid,” meant to signal a muscular, amped-up reimagining of the sub-compact EV that’s been a sales hit in Europe and South Korea since its debut in June 2024.Teaser visuals hint at aggressive, arcade-racer styling: flared wheel arches with air vents, oversized 21-inch wheels and a commanding rear spoiler and diffuser. Signature Pixel LED lights and video game-inspired controls further reinforce the car’s playful personality. Hyundai says INSTEROID is a “dream car designed to make you smile,” crafted to heighten the emotional experience of driving an EV. Every detail — from the cockpit’s instrument cluster to the brake design — is meant to embody a youthful, imaginative spirit.Described as a “glitch in the automotive matrix,” INSTEROID is not meant for production but rather to spotlight Hyundai’s creative design ambitions. Stay tuned for the full unveiling next month.Click here to view full gallery at Hypebeast
Hyundai has unveiled teaser images of its new concept car, the INSTEROID — a futuristic, gaming-inspired take on the brand’s popular INSTER electric vehicle. Slated for a full reveal in April 2025, the one-off design fantasy fuses pixel-perfect aesthetics with real-world performance cues.
The name "INSTEROID" is a mash-up of “INSTER” and “steroid,” meant to signal a muscular, amped-up reimagining of the sub-compact EV that’s been a sales hit in Europe and South Korea since its debut in June 2024.
Teaser visuals hint at aggressive, arcade-racer styling: flared wheel arches with air vents, oversized 21-inch wheels and a commanding rear spoiler and diffuser. Signature Pixel LED lights and video game-inspired controls further reinforce the car’s playful personality. Hyundai says INSTEROID is a “dream car designed to make you smile,” crafted to heighten the emotional experience of driving an EV. Every detail — from the cockpit’s instrument cluster to the brake design — is meant to embody a youthful, imaginative spirit.
Described as a “glitch in the automotive matrix,” INSTEROID is not meant for production but rather to spotlight Hyundai’s creative design ambitions. Stay tuned for the full unveiling next month.
Click here to view full gallery at Hypebeast
