Mazda Opens New Tokyo Concept Space
Mazda has unveiled "MAZDA TRANS AOYAMA," a new concept space in Minami-Aoyama, Tokyo, designed to immerse visitors in the brand’s philosophy of "enriching life-in-motion." Located in a cultural innovation hub, the showroom serves as a destination for both enthusiasts and newcomers to experience Mazda beyond just its vehicles.The name of the space signifies transformation and transcendence, reflecting Mazda’s vision of inspiring visitors with uplifting experiences. The space integrates a cafe curated by ITSUKI COFFEE, a specialty roaster from Hiroshima’s Miyajima, providing a relaxing environment alongside Mazda’s curated exhibitions and events.Notably, the venue offers rotating gallery exhibits, interactive workshops and discussions on various themes. Mazda’s production models, concept cars and historic vehicles are on permanent display, along with a miniature car collection chronicling the company’s legacy.One of the highlights is the MX-5 test drive experience, allowing visitors to envision Mazda’s driving philosophy firsthand. Mazda aims to continue developing human-centered experiences leading up to 2030, reinforcing its commitment to emotional, engaging automotive design.MAZDA TRANS AOYAMA is now open at 5-6-19 Minami-Aoyama, Minato-ku, Tokyo.Click here to view full gallery at Hypebeast
Mazda has unveiled "MAZDA TRANS AOYAMA," a new concept space in Minami-Aoyama, Tokyo, designed to immerse visitors in the brand’s philosophy of "enriching life-in-motion." Located in a cultural innovation hub, the showroom serves as a destination for both enthusiasts and newcomers to experience Mazda beyond just its vehicles.
The name of the space signifies transformation and transcendence, reflecting Mazda’s vision of inspiring visitors with uplifting experiences. The space integrates a cafe curated by ITSUKI COFFEE, a specialty roaster from Hiroshima’s Miyajima, providing a relaxing environment alongside Mazda’s curated exhibitions and events.
Notably, the venue offers rotating gallery exhibits, interactive workshops and discussions on various themes. Mazda’s production models, concept cars and historic vehicles are on permanent display, along with a miniature car collection chronicling the company’s legacy.
One of the highlights is the MX-5 test drive experience, allowing visitors to envision Mazda’s driving philosophy firsthand. Mazda aims to continue developing human-centered experiences leading up to 2030, reinforcing its commitment to emotional, engaging automotive design.
MAZDA TRANS AOYAMA is now open at 5-6-19 Minami-Aoyama, Minato-ku, Tokyo.
Click here to view full gallery at Hypebeast
