OFFGOD:TATE Went From Viral AirPods To a Full adidas Collab

A label at the forefront of Hong Kong’s creative scene, OFFGOD:TATE's customized sneakers are a big part of how the brand has built its name. Now, in collaboration with adidas Originals, it has its own signature shoes.

Run by brothers Andrew and Tate Mok, OFFGOD:TATE is launching a reworked Superstar 82 embroidered with its signature fluid-shaped motifs and a 3D-printed character that acts as a chunky lace charm. 

These types of 3D-printed designs are OFFGOD:TATE’s specialty, previously transforming everything from Airpods into viral sculptural sunglasses or making Crocs into skull-wielding art pieces. But this is the first time one of OFFGOD:TATE’s signature 3D-printed creations will be available on their own sneakers. 

And it also comes with a full uniform designed by the fledgling brand. 

The OFFGOD:TATE by adidas Originals collection adds to the recent influx of leather adidas clothing hitting the market. A black leather bag and jacket are debossed with the brand’s signature graphics. 

Plus, there are baggy-fitting tracksuits and ringer tees all adorned with similarly bold graphics.

The full collections will only be sold in Hong Kong and mainland China, the official release date is yet to be shared.

This is not OFFGOD:TATE’s first time working with a large fashion brand, it has teamed up with adidas in the past (including on a pair of custom sneakers for Pharrell Williams) as well as working with the likes of HEAVN by Marc Jacobs and BAPE. 

However, this is by far the brand’s biggest, most high-profile collaboration to date. OFFGOD:TATE is continuing to grow and go beyond its viral Apple AirPod customizations. 

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