Perfume Culture Is Starting to Stink

A booming fragrance industry promises the world. But what if it’s just sealing us off from it?

Feb 28, 2025 - 13:39

At the beginning of this year, I sent myself on a sniffing safari. I saw my 30s approaching from a not-so-distant horizon and concluded it was finally time to acquire some sophistication. My resolution for 2025 was to get into perfume. I tiptoed up to neat displays at tiny boutiques in Williamsbu... More »