See Grace Ling's New NYC Storefront (and Ritzy Opening Party With Alex Consani)

Grace Ling officially opened its New York City storefront, marking a major milestone for the independent and eponymous fashion label that opened in 2020.

Located at 240 W 40th St (Unit 603), the new home for Grace Ling offers customers and stylists a dedicated place to experience the cheeky and sensual brand. The designer, who launched the ready-to-wear and couture label after graduating from Parsons, designed the interior along with Room–File, a creative collective of architects, artisans, and more, led by Jirah Joshua. Eden Design lights add a sense of calm to the store, while Mind Games candles further build on that ambience through enveloping the sense of smell.

"Opening this flagship is not just about creating a retail presence—it’s about building a home for Grace Ling, a place where customers can fully immerse themselves in the brand and leave inspired," the designer said in a press release. She is one of the hottest emerging designers to watch at the moment, and she has already racked up industry attention, winning the 2024 CFDA x Genesis House Innovation Grant and 2024 CVFF x Gap Inc Award, in addition to being a CFDA Vogue Fashion Fund Finalist last year.

To kick off the store opening, Grace Ling hosted a swanky party the night before, where model Alex Consani served as host at the fête. Fashion VIPs joined Wednesday night (also the eve of New York Fashion Week) and snacked on Marky’s luxurious caviar, Lady M sweets, and Hennessy hand-crafted cocktails.

The brand's designs tend to something between a signature '90s minimalism and something more contemporary and sexier. This design ethos is clear in clothes that hug the body with hardware touches, like its bralette with a bar at the center, its trousers with sheer panels as the sides, and its ombré and see-through tops. Grace Ling champions 3D-printing, which helps create many of its hardware touches and accessories, which boast a similar cheekiness to the clothes, like the Butt Bag and Wilted Rose tote.

Keep scrolling for more photos from the ritzy store opening party.