PetaPixel

The Sigma BF Stands for ‘Beautiful Foolishness’

Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma's CEO Kazuto Yamaki shared the origins of the new camera's name: "beautiful foolishness." [Read More]

Feb 24, 2025 - 07:52
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The Sigma BF Stands for ‘Beautiful Foolishness’

A digital camera body without a lens, showcasing its exposed sensor. The camera is placed on a dark surface with light and shadow patterns across its body, creating a dynamic visual effect. A wrist strap is attached to the left side.

Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma's CEO Kazuto Yamaki shared the origins of the new camera's name: "beautiful foolishness."

[Read More]

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