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Zeiss is back in the picture with a teaser for a new product
Photo: MriyaWildlife / iStock / Getty Images Plus via Getty Images To the delight of many, Zeiss posted an exciting teaser to its dedicated camera lens Instagram account. The post promises some "owlsome news" with a note that something is landing soon, suggesting a new lens is likely coming soon. Click here to see the post on Instagram This teaser comes as welcome news, as there was speculation in 2023 that the company had left the photography industry. After all, it last released a lens (the Zeiss Otus 100mm F1.4) in 2019. Six years is ages in the photography and tech worlds, so it is reasonable to question the company's dedication to photography. Zeiss denied the report, saying it "has not withdrawn from the photo lens market. But we have to face the facts. In the first months of the pandemic, the global market declined significantly and irreversibly. And companies have to adapt." A statement to DPReview in June 2023 clarified what it meant by adapting, explaining that "this means that the overall market situation after the pandemic led to lower sales. Nevertheless, this does not change our commitment to our photo products." Even still, no product announcements came, and Zeiss fans were left without anything new. Now, though, the Instagram post, which was spotted by Mirrorless Rumors, shows that Zeiss may have meant what it said in 2023, and it will be returning to the photography lens market. Of course, as expected for a teaser, details are incredibly slim. The photo in the post showcases an owl (likely in the Otus genus if we connect the dots), and the caption says it was captured with the Otus 85mm F1.4, a decade-old offering. The "owlsome news" furthers the owl theme. Given all the owl mentions, it seems safe to guess that the new lens will join the Otus lineup. The existing Otus lenses – 55mm F1.4, 85mm F1.4, 28mm F1.4 and 100mm F1.4 – were all made for DSLR cameras, so it also seems likely that this will be the first Otus mirrorless lens. CP+ in Japan – which is usually ripe with product announcements – begins in just two weeks, so we may not have long to wait for additional details.
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| Photo: MriyaWildlife / iStock / Getty Images Plus via Getty Images |
To the delight of many, Zeiss posted an exciting teaser to its dedicated camera lens Instagram account. The post promises some "owlsome news" with a note that something is landing soon, suggesting a new lens is likely coming soon.
Click here to see the post on Instagram
This teaser comes as welcome news, as there was speculation in 2023 that the company had left the photography industry. After all, it last released a lens (the Zeiss Otus 100mm F1.4) in 2019. Six years is ages in the photography and tech worlds, so it is reasonable to question the company's dedication to photography. Zeiss denied the report, saying it "has not withdrawn from the photo lens market. But we have to face the facts. In the first months of the pandemic, the global market declined significantly and irreversibly. And companies have to adapt."
A statement to DPReview in June 2023 clarified what it meant by adapting, explaining that "this means that the overall market situation after the pandemic led to lower sales. Nevertheless, this does not change our commitment to our photo products." Even still, no product announcements came, and Zeiss fans were left without anything new.
Now, though, the Instagram post, which was spotted by Mirrorless Rumors, shows that Zeiss may have meant what it said in 2023, and it will be returning to the photography lens market. Of course, as expected for a teaser, details are incredibly slim. The photo in the post showcases an owl (likely in the Otus genus if we connect the dots), and the caption says it was captured with the Otus 85mm F1.4, a decade-old offering. The "owlsome news" furthers the owl theme.
Given all the owl mentions, it seems safe to guess that the new lens will join the Otus lineup. The existing Otus lenses – 55mm F1.4, 85mm F1.4, 28mm F1.4 and 100mm F1.4 – were all made for DSLR cameras, so it also seems likely that this will be the first Otus mirrorless lens. CP+ in Japan – which is usually ripe with product announcements – begins in just two weeks, so we may not have long to wait for additional details.
