14 Luxury Men's Watches to Shop in 2025

Watches are the most versatile yet elegant signature accessory, especially true for men. A timepiece is more than functional as they come in endless styles to spruce up wearability. Whether you're new to watch shopping or are a seasoned collector, know that buying a piece like this requires thoughtful consideration and asking the right questions to see which fits you and your personal style the best.

2025 brings innovative designs, technological advancements, and reconceptualized classics, whether it's sleek minimalism or exaggerated pieces, there's an option for everyone from collectors to enthusiasts. From luxury brands like Louis Vuitton, Bulgari, Dior, and Cartier to Omega, Montblanc, Zenith, and Hublot, timekeepers are being redefined to enhance the everyday. Plus, collaborations offer their own fun options, like Tag Heur's F1 drop. These brands are pushing boundaries and fusing the traditional with contemporary elegant craftsmanship involving high-tech materials and bold aesthetics. 

As technology evolves, expect to see more brands embracing smartwatches, seamlessly blending technology with luxury without sacrificing the style and sophistication of the accessory. High-end brands often release limited-edition collections and will partner with other brands or celebrities to collaborate on a new innovative design, creating designs for every occasion. 

It's more than just a useful tool to tell time; it's a statement and a commentary on personal style, which is why a great watch is worth investing in. The watch is a classic piece for any jewelry collection, and now is the time to invest in one that will span generations and become a legacy for your family.

Keep scrolling to the best men's luxury watches will make your 2025 wish list and enhance your style. It's time to find the perfect match for you.  

If you're seeking a high-fashion, cutting-edge watch, the Louis Vuitton Tambour Convergence is your new best friend. The watch's craftsmanship has a luxuriously sleek, architectural design, emanating modern elegance while maintaining the timeless sophistication of the French maison. 

Louis Vuitton Tambour Convergence, $33,500, Louis Vuitton

Everything about a Cartier watch exudes class and timelessness. The Santos de Cartier piece was the first of its kind and continues to live up to its legendary status with its consistent square-shaped design. The brand offers collectors and enthusiasts a product made from versatile materials like stainless steel, yellow gold, and a combination of the two. It's a watch made for every occasion and the day-to-day routines.

Cartier Santos de Cartier, $11,700, Cartier

As an homage to their New York heritage, Tiffany & Co. crafted the Union Square 30 mm watch. Everything about this item carries the spirit of the great city inside down to the hands, which are designed as skyscrapers. The watch fits comfortably on the wrist and every time you look down, you'll remember that you're carrying a piece of New York with you wherever you go. 

Tiffany & Co. Union Square 30 mm, $4,700, Tiffany & Co.

Formula 1 enthusiasts, this is the watch of your dreams. Tag Heuer is renowned for its partnership with Formula 1 teams to craft a series of motorsport-themed watch collections. The latest iterations are a celebration of the brand's love for the sport and its heritage. The design is durable and stylish enough to elevate any look. 

TAG Heuer Formula 1, $4,100, TAG Heuer

The Longines Spirit Flyback wristwatch is infused with the brand's heritage and is a legacy in and of itself. The leather strap watch features an innovative flyback chronograph function that allows the wearer to reset and restart the stopwatch feature with the push of a button, resulting in time precision. It's modern and classic, perfect for your collection. 

Longines Spirit Flyback, $6,500, Longines

Since 2004, Dior's Chiffre Rouge has been known for its bold and unique design and now has been reinterpreted for the 20th anniversary as the Dior Chiffre Rouge Black Ultramatte. It's a chic and sporty piece continuing the legacy of the original watch. The new design includes a pop of red as an homage to the French luxury house. 

Dior Chiffre Rouge Black Ultramatte, $13,500, Dior

The Omega Seamaster Milano Cortina 2026 has arrived just in time for sports enthusiasts as it's the brand's tribute to the upcoming Olympic Winter Games. The brown and golden hues make this timepiece a staple item and it features a medallion with the Milano Cortina 2026 motif on the case back, commemorating the brand's long history with the Olympics. 

Omega Seamaster Milano Cortina 2026, $19,300, Omega

Another luxurious sporty accessory is Montblanc's 1859 Iced Sea Automatic Date watch, which marks the brand's first-ever sports diving watch. The unique watch features a glacier pattern dial which was inspired by the Mer de Glace (Sea of Ice) from the Montblanc Massif. The durable piece comes with an interchangeable strap, elevating its versatility. 

Montblanc 1858 Iced Sea Automatic Date, $3,460, Montblanc

Tissot has crafted a contemporary accessory in the PRC 100 Solar Quartz 39mm watch, imbuing it with the brand's esteemed craftsmanship with an incredibly technological twist: it features Lightmaster Solar Technology which allows the watch to use natural and artificial light. This innovative timekeeper is evidence of what the future holds and how technology and fashion can work together. 

Tissot PRC 100 Solar Quartz 39mm, $495, Tissot

Zenith's Chronomaster Sport Rainbow watch is the brand's most recent iteration of its staple Chronomaster Sport series. It's an exclusive launch that combines the practical with the fashionable. The functional piece is adorned with 40 sapphires around the case creating a rainbow effect. The exclusivity of this release makes it a coveted item and showcases Zenith's dedication to meticulous craftsmanship. 

Zenith Chronomaster Sport Rainbow, $173,200, Zenith

If you're looking for an eccentric watch, Hublot's Big Bang Tourbillon Automatic Green Saxem watch is the one for you. Hublot's creative venture is crafted from durable polished green SAXEM (Sapphire Aluminum Oxide), offering collectors and enthusiasts alike a distinctive, modern accessory. It's a piece that's instantly become a stand-out and will no doubt become one of the brand's signature items. 

Hublot's Big Bang Tourbillon Automatic Green Saxem, $231,000, Hublot

Audemars Piguet's most distinguishable collection is the Royal Oak Perpetual Calendar. A picture of elegance and imbued with Audemars Piguet's essence, this timepiece capsule is the epitome of sophistication and luxury. It includes a "Grande Tapisserie" pattern on the dial as well as subdials that tell the day, date, month, leap year, and moon phase. It exemplifies technical excellence, which is why it remains an essential piece among enthusiasts. 

Audemars Piguet Royal Oak Perpetual Calendar, Price Upon Request, Audemars Piguet

The A. Lange & Söhne Lange 1 watch is a masterclass in exceptional German partisanship. The intricate timepiece was ahead of its time and it was the catalyst for contemporary designs. The watch features an asymmetric dial which departs from the traditional designs. Made from alligator leather, the watch includes a sapphire glass case back and is one of 300 available pieces, making it a limited-edition collection. 

A. Lange & Söhne Lange 1, Price Upon Request, A. Lange & Söhne

The creative collaboration between MB&F and Bvlgari produced the Serpenti Titanium watch, merging MB&F's experimental designs with Bvlgari's artistry. Reimagining the Bvlgari's Serpenti emblem, the design is futuristic with a hint of timelessness. It's bold yet functional, making it a must-have item in your collection.  

MB&F x Bvlgari Serpenti Titanium, $148,000, MB&F

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