Acquiring RED Let Nikon Immediately Respond to the Changing Video Market

When Nikon acquired RED last year, it had an immediate effect on how video professionals saw the company. But optics aren't where it ended, as Nikon showed that in a shockingly short time, it was able to leverage RED to immediately respond to the changing demands of creative professionals. [Read More]

Apr 22, 2025 - 16:52
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Acquiring RED Let Nikon Immediately Respond to the Changing Video Market

Black and white image showing the text "Nikon | RED Z Cinema" over a dark, textured background.

When Nikon acquired RED last year, it had an immediate effect on how video professionals saw the company. But optics aren't where it ended, as Nikon showed that in a shockingly short time, it was able to leverage RED to immediately respond to the changing demands of creative professionals.

[Read More]