Agent Provocateur Puts a Kinky Twist on Corporate Fashion for Its Spring Campaign

Agent Provocateur's Spring/Summer 2025 collection, titled "Raw Power," puts a new spin on the corporate-core trend that's taken over fashion lately. To celebrate its thirtieth anniversary, the luxury lingerie brand revealed a bold concept, putting a kinky twist on corporate style, exploring the intrinsic nature of sexuality and identity. And it makes sense, after all, since the campaign aims to capture something about a woman's "primal power," per the press release.

For this season's collection, Creative Director Sarah Shotton reimagined classic Agent Provocateur designs and fused a vintage Americana feeling with a '90s London edge. (Shotton is British herself). In the campaign, shot by Charlotte Wales, models boast white suit jackets with neckties over lace lingerie with the brand's patent peep-toe footwear finishing the look. Karen Langley, who styled the looks, also combined see-through balconette bras with slitted pencil skirts.

Spring/Summer 2025 "captures an essence of rebellion, sex, and performance. It’s a collection for the unapologetic frontwoman, a lioness, a matriarch, a sex goddess. She is whoever she wants to be, and she is always in charge of her own making," Shotton said in a press release. "This campaign is our love letter to women everywhere, who harness their confidence, their sensuality, their raw power.” 

Other items in the spring drop include pieces in the bridal collection, reinterpreted to depict a woman who takes control of her choices, recognizes her sexual freedom, and lives a femme fatale lifestyle, per the brand's press release. These designs were crafted from elegant tulle featuring hand-stitched embroidery. The collection is available now in stores and at agentprovocateur.com.