Amazon Fire TV Sticks Prices Slashed in New Discount for the UK
Amazon UK has a new sale on Fire TV Sticks — knocking up to £25 off the HD, 4K, and 4K Max models for streaming shows, films, and Xbox games.


Big deals on Amazon aren't just exclusive to their seasonal sales—proper bargains can find their way to the retailer all year round, including Fire TV Sticks now being priced as low as £24.99 at the UK store.
In a new price slash, you can enjoy easy streaming of TV and films across apps such as Netflix, Disney+, Apple TV+, YouTube, Twitch, Tubi, and Pluto TV at discounts ranging from £15 off the HD Fire Stick's original £39.99 price tag.
The biggest deals, however, lie in the 4K and 4K Max Fire Sticks—both having £25 taken off their price to now only cost £34.99 and £44.99 respectively. For just £10 more than the HD version, the 4K Fire Stick provides the type of upgrade its name implies with added features like visually stunning 4K streaming resolution and HDR10+.
That's also with superior Wi-Fi 6 connectivity, so you can enjoy smoother streaming speeds. With that, you can revel in hit shows like Bridgerton, The Boys, Severance, and Daredevil: Born Again with better quality and less buffering.
One of the best new perks about the Amazon Fire Sticks as well is the ability to play streamed games through the cloud streaming capabilities of the Xbox app with a Game Pass Ultimate subscription, and the 4K Max Fire Stick is the best way to do it.
Utilising the even more powerful Wi-Fi 6E technology with supported routers, you'll be granted the fastest speeds and lowest level of latency to play new titles like Avowed, South of Midnight, and Indiana Jones and the Great Circle without interruption.
Also exclusive to the 4K Max Fire Stick, the added Ambient Experience feature makes use of over 2000 artworks to transform your living space into a vivid art collection you can sit back and quietly enjoy.
If you have the ability to spend a bit more, the Amazon Fire TV Cube is also on sale for £109.99, with £30 taken off its original £139.99 cost.
Providing all features of the 4K Max Fire Stick except for the Ambient Experience, this handy cube also comes with hands-free Alexa and additional connectivity features to add as a voice-activated hub between you and your other devices.
Ben Williams – IGN freelance contributor with over 10 years of experience covering gaming, tech, film, TV, and anime. Follow him on Twitter/X @BenLevelTen.