Bella Hadid Goes Full Country Chic in New Collaboration with Frankies Bikinis

Frankies Bikinis and Bella Hadid revealed they teamed up for a collaboration Thursday afternoon that includes a whopping 108 total pieces, spanning swimwear and clothes. Each item feels as personal as it is stylish.

The model and Orabella founder is partnering with the Malibu-based beachwear and lifestyle brand to launch a collection that includes bikinis, spring-perfect dresses, and a suite of accessories. Pieces will be released in three separate drops, with the first on March 4, followed by April and June releases. Pricing is not yet available for all the pieces, which will be available to shop on Frankies Bikinis' website.

“This collaboration means so much to me. I love creating, but to be able to do it with someone you love and collaborate well with is even better," Hadid said in a press release. "Not only am I so proud of this collection that we worked so hard on, but to do it alongside one of my oldest friends makes it all the more special.”

The Bella Hadid x Frankies Bikinis collection brings an eclectic mix of romantic, rustic, and playful designs. Think of gingham printed dresses with delicate lace details, sets perfect for lounging, intricate embroidery, and swimwear in innovative textures like suede and denim. One standout in the drop is the Salt Water Eyelet, a floral design embroidered with Hadid's name, while the Love Bug swim category features bandana-print lining and a whimsical custom illustration of Hadid and Frankies Bikinis Founder Francesca Aiello on horseback. Hadid is, after all, a self-proclaimed horse girl, which made her Yellowstone cameo even more perfect.

The collection marks a full-circle moment for Hadid and Aiello. The two grew up together in Malibu and have remained close friends as they each rose to prominence in their respective fields. “Working with Bella on this collection has been a dream come true. There’s nothing more special than creating with someone you love, especially someone as creative, smart, and kind as Bella,” Aiello added in the press release.

The campaign captures the collection’s idyllic, free-spirited vibe. Bella took charge of styling, infusing the collection with her personal touch, alongside stylist Molly Dickson. Alana O'Herlihy, another friend of Hadid's and Aiello's, photographed everything on a sun-soaked ranch.

Hadid’s latest fashion venture is yet another she's done after step back into the modeling world following her brief hiatus. Since she started dating Adan Banuelos in 2023, she’s fully embraced the Western aesthetic. From cowboy boots to suede accents, her style evolution has been on full display, and now, she’s continuing to share her love for the country look with fans.

With gemstone embellishments and Western-inspired belt buckles, this collaboration strikes a perfect balance between boho beachwear and rodeo-ready flair. Again, the 108-piece collection's first drop comes Tuesday, March 4th. Two additional drops are set to follow April and June 2025, with each one becoming available at 12 p.m. EST on frankiesbikinis.com.