Brazil Online betting companies must register on Consumer.gov.br

Brazil has taken another significant step in regulating its online gambling market by requiring all betting operators to register on the government-run platform, Consumidor.gov.br.

This directive, announced by the National Consumer Secretariat (Senacon) under the Ministry of Justice and Public Security, aims to bolster consumer protection and ensure transparency in the rapidly growing sector.

The new mandate underscores Brazil’s commitment to safeguarding its citizens as the country embraces legal online gambling.

According to Wadih Damous, Secretary of National Consumer Affairs, this initiative provides bettors with a direct and efficient channel to lodge complaints and resolve disputes.

The platform has seemingly proven to be effective already, boasting an 81% resolution rate across over 8.9bn finalized complaints.

Régis Dudena, Secretary of Prizes and Bets, emphasised that this move reflects the Ministry of Finance’s dedication to enforcing legal standards and respecting consumer rights. By integrating betting firms into Consumidor.gov.br, regulatory bodies will have real-time oversight of complaints, enabling greater security and reliability for both operators and players.

Compliance with this regulation is now a prerequisite for operating legally in Brazil’s online gambling market.

Companies must register their businesses on Consumidor.gov.br and adhere to strict protocols for handling consumer disputes. Failure to comply could result in penalties or loss of operating licenses.

This requirement complements other recent measures introduced under Brazil’s Law 14.790/2023, which governs the online betting industry. The law mandates responsible gaming practices, fiscal transparency, and rigorous Know Your Customer protocols to prevent fraud and protect vulnerable populations

Since launching its regulated betting market on January 1, 2025, Brazil has emerged as a global hotspot for online gambling.

With over 200m residents and a sports-centric culture, the nation is poised to become one of the world’s leading betting markets.

However, challenges remain, including public concerns over gambling addiction and operational hurdles like compliance with strict advertising rules.

The registration requirement on Consumidor.gov.br is expected to improve public perception by demonstrating the industry’s commitment to accountability. It also aligns with broader efforts to curb illegal gambling operations, which have plagued Brazil’s market for years.

As Brazil continues refining its gambling regulations in 2025, these measures are likely to set a precedent for other countries exploring similar frameworks. The government’s focus on consumer rights and market transparency strengthens its domestic industry and positions Brazil as a model for regulated online gambling worldwide.