Chloë Sevigny Stuns in Jimmy Choo's Y2K-Inspired Spring Campaign

Chloë Sevigny is bringing back the playful essence of the 2000s in the new Jimmy Choo Spring 2025 campaign, where she stars as the new face.

The new ad unveils the new Hyper Glamour collection that channels the exuberant and polished energy of the early aughts through a contemporary lens. Petronio Associates and Paris-based creatives Ezra Petronio and Lana Petrusevych are the masterminds behind the brand's latest campaign, and the Oscar-nominated actor contributes her distinct quirky style to the Y2K-inspired photography.

“Personally, I believe the freedom of expression that fashion offers can be really powerful. Slipping on a pair of heels or reaching for your favorite bag can be transformative; you can reinvent yourself from one day to the next,” Sevigny said in the press release. "To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion of the product, how it makes you feel as much as how it makes you look,”

See the new Jimmy Choo campaign with Chloë Sevigny in photos below.

Throughout the campaign, Sevigny's looks feature several pieces from the collection, including the Isa shoe and Ixia pumps, a beige trench coat, and the Staz and Lotta mule. The Jimmy Choo Bon Bon bag also makes an appearance.  Altogether, it embodies a minimalist taste with prominent visuals that emphasize the color themes in the campaign and allow Sevigny to remain the focus of the shoot. 

“Chloë embodies the spirit of the Jimmy Choo woman–confident, effortless, and good fun–she’s alluringly comfortable in her skin possessing a strong sense of self, it’s an energy that draws you in.” Creative Director Sandra Choi added in the press release. 

Her cool-girl essence makes her the perfect candidate for the brand's desire to explore the optimistic and playful aesthetic of the early 2000s. The Jimmy Choo Spring 2025 collection is available now in stores and at jimmychoo.com.