Everything We Know About Justin Bieber’s New Clothing Brand, Skylrk

Justin Bieber is no stranger to making headlines, but lately, it feels like he’s everywhere—and not just for one reason. There is, of course, the never-ending Hailey Bieber/Selena Gomez drama, the oddball Instagram posts, and hints of new music. But lately, there's been a surprise thrown in the mix, as the pop star seems to be teasing he's about to drop a clothing brand. Enter: Skylrk.

The mysterious new clothing brand appears to be Bieber’s latest venture. Details about Skylrk are murky right now. So far, what's known is only what's possible to glean from his cryptic posts. There’s no official launch date, minimal product info, and little known about ownership details. But a deep dive into his Instagram offers a little more information on these holes.

Skylrk arrives on the heels of Bieber's very public split from Drew House, the clothing brand he co-founded with his former stylist, Ryan Good, in 2019. Bieber shared a screenshot of the Drew House Instagram with the caption: "I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life." At the time, this made for a surprising move, considering he once wore Drew religiously, and, at one point, it almost appeared as if that was the singular brand he owned in his closet. 

L’OFFICIEL did some digging. Keep scrolling to read everything important to know about Justin Bieber’s new clothing brand, Skylrk.

What Is Skylrk? 

Although Bieber's posts mentioning the brand are relatively recent, he has been slowly incorporating the brand into his everyday wardrobe since December 2023, having been spotted wearing Skylrk beanies and shoes in paparazzi photos. From zoomed-in shots of hoodies to what feels like an endless parade of beanies on Bieber’s Instagram, Skylrk is shaping up to be a major focus—and a new era—for Bieber. It seems like he's taking another try at streetwear. 

What Will Skylrk Sell?

What exactly can fans expect from Skylrk? Based on recent sightings and Instagram clues, the brand appears to lean into playful minimalism with a futuristic twist. The logo itself suggests the idea of avant-garde and futuristic, tactile clothing. Think chic loungewear sets, ranging from simple, neutral-toned sets to vibrant, bubblegum pink, paired with molded platform slides and Matrix-esque sneakers. There’s also an emphasis on exaggerated statement pieces, including futuristic, chunky sunglasses. Price details are still unknown as well.

When Will Skylrk Launch?

Skylrk continued to make a soft debut during Coachella weekend, when both Justin and Hailey were spotted wearing the brand on the festival grounds. However, there’s currently no date in sight for an official launch of the brand. The brand currently has its own Instagram account with more than 380,000 followers, but zero posts. All we can do for now is keep refreshing Bieber’s feed—and hope that both the brand and new music drop sooner rather than later.

Check back for updates.