Gucci Marks a Florentine Renaissance With Cruise 2026 Show

Amidst the warm, golden skies of Florence, Gucci unveiled its Cruise 2026 collection—a striking ode to its storied heritage, evolution, and the place where it all began. By returning to the city of its founding in 1921, Gucci isn’t simply revisiting its past—it’s reimagining it. Florence isn’t just a backdrop for the collection, but its beating heart: a nexus of Renaissance art, storied craftsmanship, and the spirit of reinvention. Palazzo Settimanni sets the stage for the house’s intimate, yet powerful dialogue between memory and modernity.

It was inside the historic palazzo where silhouettes took form, with a tactile richness that fused tradition with innovation. Rich brocades, opulent lace, and a reinterpreted take on the iconic GG monogram anchors the collection’s artistry, while sculptural tailoring and bold accessories add a contemporary charge. The debut of the Gucci Giglio bag—an homage to Florence’s symbolic lily—further enhancing the sense of place and purpose. It too served as a motif that signified the evolution of Italian sophistication.

Models glided beyond the salon and into the Florentine streets, while the collection dissolved the line between fashion and leisure. In the seamless transition from runway to reality, Gucci reasserts its roots during a transitional period. Not just in history, but in ongoing cultural relevance. The house’s Cruise 2026 collection is more than a presentation, but a living manifesto of its enduring relationship with Florence. Gucci is Florence, and Florence is Gucci.

See some standout looks from Gucci's latest runway below.